VP, Growth Marketing

Responsibilities

• Own and evolve global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact.
• Translate company revenue goals into clear demand plans, forecasts, operating metrics, and execution roadmaps.
• Architect and operationalize a unified funnel strategy for sales‑led motions, ensuring seamless experiences, clear handoffs, and shared accountability with Sales and Rev Ops.
• Lead end‑to‑end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy and conversion rate optimization, ABM, integrated campaigns, email and programmatic marketing.
• Identify, test, and scale the highest‑leverage demand channels, campaign types, and programs to drive qualified mid‑market and enterprise pipeline.
• Serve as a trusted partner to Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration.
• Define and own measurement frameworks, attribution models, and performance definitions in partnership with Revenue Operations.
• Build, coach, and scale a global team across demand generation, growth marketing, and performance functions.

Requirements

• 15+ years of experience in B2B Saa S demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions.
• 7+ years in senior leadership roles with a proven ability to build and scale high‑performing marketing teams.
• Demonstrated ownership of pipeline and revenue outcomes—not just lead volume—in complex, global go‑to‑market environments.
• Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology (e. g., Salesforce, Eloqua or comparable platforms).
• Strong credibility with Sales and executive leadership, with a track record of building high‑trust cross‑functional partnerships.
• Excellent executive communication and storytelling skills.
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