At a Glance
- Tasks: Drive brand growth through innovative marketing strategies and trade initiatives.
- Company: Dynamic FMCG company focused on consumer-centric brand development.
- Benefits: Competitive salary, career advancement opportunities, and a collaborative work environment.
- Other info: Join a team that values creativity and teamwork for successful brand activation.
- Why this job: Make a real impact on brand visibility and market share in a fast-paced industry.
- Qualifications: Bachelor's degree in marketing or business, with trade marketing experience preferred.
The predicted salary is between 50000 - 65000 £ per year.
Responsibilities
- Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth.
- You will develop annual plans, setting objectives and allocating resources.
- You will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives.
- Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.
- The Senior Brand Activation Manager is responsible for the planning, execution, and oversight of trade marketing initiatives designed to drive product visibility, sales, and market share within assigned markets.
- This role manages trade marketing budgets, develops market-specific assets, owns picture of success and serves as the primary marketing liaison with distributors, ensuring effective in-market execution and strong collaboration with the sales team.
Qualifications
- Bachelor's degree in marketing, Business Administration, or a related field.
- Proven experience in trade marketing, ideally within relevant industry, e. g., FMCG, CPG.
- Snack bar/functional nutrition experience highly favorable.
- Demonstrated ability to manage budgets and drive in-market execution through distributors and/or retailers
- Strong project management skills and attention to detail
- Excellent communication, interpersonal, and presentation skills.
- Ability to work collaboratively with sales and cross-functional teams.
- Proficiency in Microsoft Office Suite (Excel, Power Point, Word).
- #J-18808-Ljbffr
We think you need these skills to ace Senior Brand Activation Manager in Uxbridge
Brand Portfolio Strategy
Consumer Insights
Integrated Marketing Communications
Trade Marketing
Budget Management
Project Management
Collaboration with Sales Teams
