At a Glance
- Tasks: Lead strategic marketing activities to drive growth and brand awareness.
- Company: Join a dynamic team focused on innovative B2B marketing solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with strong focus on creativity and data-driven results.
- Why this job: Make a real impact by shaping marketing strategies for a leading brand.
- Qualifications: 5+ years in B2B marketing with a proven track record of success.
The predicted salary is between 50000 - 65000 £ per year.
Overview Lead the planning and execution of strategic sales and marketing activities to deliver growth targets.
Own the end-to-end marketing plan in your line of business, namely our most important and successful brand, Allstar.
Drive brand awareness and new customer acquisition across the full marketing mix, with a focus on integrated and omnichannel marketing.
Collaborate with sales teams to track, maintain, and optimize marketing’s contribution to the sales pipeline.
Ensure all campaigns, creative, and channel plans align with the strategic vision.
Oversee paid advertising campaigns, budgets, and performance optimization, using the internal digital team as a resource.
Partner with the data team to support procurement and onboarding of purchased data to expand prospect reach.
Own and manage your allocated marketing budget, ensuring optimal allocation across channels and campaigns.
Provide insights from marketing activities to inform product development and market positioning.
Requirements 5+ years’ experience in a similar senior role within B2B marketing.
Proven track record in leading B2B marketing that delivers business impact and growth.
A commercial, outcome-focused, KPI and data-driven mindset.
Strategic and creative approach with a thorough understanding of the prospect and customer journey and the trigger points in the buying lifecycle.
Ability to build strong sales and GTM relationships across the organization.
Personal resilience.
Customer centric approach.
Excellent interpersonal skills, cross-collaborator, and stakeholder management.
Motivation and a proactive approach; ability to get the job done.
ATS Optimization Keywords Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility.
Hard Skills B2B marketing strategic planning campaign management performance optimization data analysis budget management customer acquisition brand awareness omnichannel marketing KPI tracking Soft Skills interpersonal skills stakeholder management collaboration resilience customer centricity proactive approach creativity strategic thinking motivation outcome focused #J-18808-Ljbffr
