Digital Marketing Manager – Demand Generation, Operations in Swansea

Responsibilities

• Design, launch, and manage end-to-end B2B demand generation campaigns across digital channels (email, paid social, organic, web, and content).
• Take hands-on management of the internal marketing automation platform and CRM system to optimise lead routing, segmentation, nurturing, and automated workflows.
• Own the marketing dashboard. Track, analyse, and report on channel performance, attribution, ROI, and commercial pipeline contribution to senior leadership.
• Direct and hold external SEO and paid media agencies accountable by setting clear performance metrics, reviewing campaign execution, and optimising spend.
• Collaborate closely with the sales team to ensure seamless lead transition, high data hygiene, and continuous optimisation of the lead lifecycle.

Requirements

• 5+ years of dedicated experience in a B2B digital marketing, demand generation, growth marketing, or marketing operations role.
• Must be based within a realistic, regular daily commuting distance of Swansea, South Wales, for a hybrid working model.
• A clear track record of owning full campaigns and being measured on qualified pipeline, revenue contribution, and ROI - not just brand awareness or engagement metrics.
• Deep, practical experience configuring and running in-house marketing systems (CRM/Automation tools), with a preference for direct execution over routing all work through external agencies.
• Demonstrated experience directing external paid media/SEO agencies, with a sharp focus on metrics, ROI, and commercial accountability.
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