At a Glance
- Tasks: Lead strategic marketing analytics and design experimentation frameworks for impactful decision-making.
- Company: Join a forward-thinking company focused on data-driven marketing strategies.
- Benefits: Attractive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Shape the future of marketing with advanced analytics and make a real difference.
- Qualifications: Proven experience in analytics, model building, and mentoring teams.
The predicted salary is between 60000 - 80000 £ per year.
Jobtailor is seeking a senior analytics leader to design and run experimentation frameworks (geo-based, holdout) and to advance the MMM capability, calibrating models and translating results into actionable budget recommendations for senior leadership.
You will build and deploy advanced models (LTV, churn, segmentation), own the marketing data stack (dbt, SQL), mentor analysts, and partner with Finance, Data Engineering, and Marketing Technology to scale data-driven decisions.
We think you need these skills to ace Strategic Marketing Analytics & MMM Lead
Experimentation Frameworks
Marketing Mix Modelling (MMM)
Model Calibration
Budget Recommendations
Advanced Modelling (LTV, Churn, Segmentation)
Data Stack Management (dbt, SQL)
Mentoring
