Social Media Manager – Paid Social

• Originate paid social content concepts for Meta, TikTok, and Snap across international markets
• Develop social concepts, content angles, and messaging hierarchies from global concepts
• Write platform-native, performance-driven copy and scripts
• Identify reactive content opportunities and deliver them quickly
• Build and iterate a repeatable format library
• Capture and edit LoFi iPhone content
• Use AI tools for ideation, scripting, and first-pass asset creation
• Apply performance creative principles, including strong hooks, clear value propositions, and native calls to action
• Produce and adapt assets at scale in Celtra's templated production environment
• Partner with the designer to create cohesive campaign narratives
• Track tasks and deadlines in Asana
• Adapt global master content for the local market and originate culturally relevant ideas
• Work as part of a creative duo with a Content Creator

Requirements

• Proven experience in social media content creation, editorial, or a closely related discipline
• Strong portfolio of paid and organic social content
• Proven ability to write short-form, platform-native, commercially minded copy and scripts
• Comfort working within templated or modular content systems
• Familiarity with Meta and TikTok as paid social platforms, including format best practices and creative performance principles
• Confident use of generative AI tools in daily workflows, such as ChatGPT/Claude, Midjourney, Runway, and CapCut's AI editing features
• Awareness of market activity, social media trends, audience behaviour, and cultural moments
• Ability to collaborate closely with a creative partner
• Comfort working autonomously and taking ownership
• Understanding that content should drive orders, not just engagement
• Already hold UK Right to Work
• Able to attend the London office 3 days a week, Tuesday to Thursday

Core Competencies

Demonstrates expertise in social media content creation with a strong focus on paid platforms like Meta and TikTok, utilizing generative AI tools for ideation and production. Capable of producing performance-driven copy and adapting global content for local markets while collaborating effectively with creative partners.

Highest-signal resume keywords

• Social Media Content Creation
• Platform-Native Copywriting
• Generative AI Tool Proficiency
• Cultural Relevance in Content
• Collaboration with Creative Partners

ATS Optimization Keywords

Hard Skills

• Paid Social Content Concepts
• Short-Form Copywriting
• Content Adaptation
• Performance Creative Principles
• Content Production in Celtra
• LoFi Content Editing
• Messaging Hierarchies
• Content Format Library Development
• Task Tracking in Asana
• Market Activity Awareness

Soft Skills

• Autonomous Work
• Ownership
• Collaboration

Certifications & Qualifications

• UK Right to Work

Industry Keywords

• Social Media Trends
• Audience Behaviour
• Culturally Relevant Ideas
• Paid Social Platforms
• Content Engagement

Tools & Technologies

• Celtra
• ChatGPT
• Claude
• Midjourney
• Runway
• CapCut