Social Media Lead

• Own a portfolio of Social clients and serve as the key relationship stakeholder for Social
• Drive portfolio growth, return, innovation, efficiency and delivery quality
• Translate client business objectives into high-impact social media strategies
• Develop and oversee comprehensive, multi-channel social media strategies aligned with client goals, audiences and KPIs
• Integrate organic social, paid social, creator/influencer programmes and community management into client roadmaps
• Analyse campaign data and social analytics, report performance, provide actionable insights and optimise future strategies
• Lead high-level day-to-day client interactions as trusted advisor and strategic lead
• Ensure client satisfaction, retention, account profitability, exceptional output and ROI
• Identify upsell and cross-sell opportunities and participate in new-business pitch presentations
• Oversee workflow allocation, project timelines and quality control across account deliverables
• Facilitate collaboration across internal teams
• Improve client results and take ownership of outcomes, implementing change where required
• Maintain high NPS and CSAT scores, taking corrective action when needed
• Share positive and negative results across the business with relevant stakeholders
• Implement industry-leading and first-to-market strategies where beneficial
• Align goals with overarching business objectives and support departmental goals
• Develop and agree personal development objectives and take actions to achieve them

Requirements

• Experience in Social Media marketing or digital strategy, with experience in an agency account management or team lead role
• Extensive proven experience either agency or client side specialising in Social
• Deep understanding of Meta, TikTok, LinkedIn, Pinterest and emerging channels such as Reddit
• Proven expertise in external Social platforms and tools, analytics, forecasting and measurement
• Proficiency with social listening, analytics and management tools such as Sprout Social, Hootsuite, Sprinklr and Google Analytics
• Experience building and executing Social strategies in-house or for clients
• Proven track record managing and mentoring direct reports in a fast-paced environment
• Ability to work to tight deadlines independently and as part of a team
• Senior-level client-facing experience
• Exceptional verbal, written and presentation skills, including pitching to marketing leads and stakeholders
• Analytical and data-driven
• Desirable: ecommerce experience
• Desirable: experience in other digital media channels
• Desirable: Google Data Studio
• Desirable: attribution
• Desirable: Google Tag Manager
• Confident written and spoken communication and ability to present to and engage audiences
• Strong organisation, accuracy and attention to detail
• Ability to work as part of a team and use own initiative
• Self-motivated, can-do approach
• Ability to manage client portfolios and relationships strategically
• Forward-thinking approach, including A/B testing and using results to improve strategy
• Ability to navigate complex account or business decisions autonomously
• Ability to assimilate complex information and communicate it effectively to clients
• Ownership of client financials, margins, revenue, costs, overheads, ROI and cross-channel attribution
• Accountability for client and team performance, including performance improvement
• Track record of demonstrating company values across teams and company
• Interest in personal development and acquiring new skills
• Expert in chosen specialism and go-to resource for marketing executives and account leads

Core Competencies

Demonstrates expertise in Social Media Marketing and Digital Strategy, with a strong focus on client relationship management, campaign analytics, and multi-channel strategy development. Proven ability to drive portfolio growth and client satisfaction through innovative and data-driven approaches.

Highest-signal resume keywords

• Social Media Marketing
• Client Relationship Management
• Campaign Analytics
• Multi-Channel Strategy Development
• Team Leadership

Hard Skills

• Social Media Strategy
• Data Analysis
• Campaign Optimization
• A/B Testing
• Attribution

Soft Skills

• Exceptional Communication
• Analytical Thinking
• Attention to Detail
• Self-Motivated
• Team Collaboration

Industry Keywords

• Client Satisfaction
• Portfolio Growth
• Ecommerce Experience
• Social Listening
• Emerging Social Channels

Tools & Technologies

• Sprout Social
• Hootsuite
• Sprinklr
• Google Analytics
• Google Data Studio
• Google Tag Manager