Social Media Account Manager

• Own a portfolio of Social clients and serve as the primary relationship stakeholder
• Grow portfolio returns while ensuring the Social service is innovative, efficient and high quality
• Translate client business objectives into high-impact social media strategies
• Develop and oversee multi-channel social media strategies aligned to client goals, audiences and KPIs
• Integrate organic social, paid social, creator/influencer programmes and community management into client roadmaps
• Analyse campaign data and social analytics, report performance, provide actionable insights and optimise strategies
• Lead high-level day-to-day client interactions as trusted adviser and strategic lead
• Ensure client satisfaction, retention, account profitability, output quality and ROI
• Identify account expansion opportunities and participate in new-business pitch presentations
• Oversee workflow allocation, project timelines and quality control across account deliverables
• Facilitate collaboration across internal teams
• Monitor and improve NPS and CSAT, taking corrective action when scores are below expectations
• Share positive and negative results with relevant stakeholders across the business
• Implement industry-leading and first-to-market strategies where beneficial
• Align departmental objectives with overarching business goals
• Identify and address personal development needs

Requirements

• Experience in social media marketing or digital strategy, with agency account management or team lead experience
• Extensive proven agency-side or client-side experience specialising in Social
• Deep understanding of Meta, TikTok, LinkedIn, Pinterest, Reddit and emerging social channels
• Expertise in external social platforms and tools, analytics, forecasting and measurement
• Proficiency with social listening, analytics and management tools such as Sprout Social, Hootsuite, Sprinklr and Google Analytics
• Experience building and executing social strategies in-house or for clients
• Proven track record managing and mentoring direct reports in a fast-paced environment
• Ability to work to tight deadlines independently and as part of a team
• Senior-level client-facing experience
• Exceptional verbal, written and presentation skills, including pitching to marketing leads and stakeholders
• Analytical and data-driven
• Confidence in written and spoken communication and presenting to audiences
• Strong organisation, accuracy and attention to detail
• Ability to work collaboratively and use own initiative
• Self-motivated, can-do approach
• Ability to manage client portfolios, relationships, strategy and commercial performance autonomously
• Ability to navigate complex account or business decisions and mitigate client business risks
• Ability to assimilate complex information and communicate it effectively to clients
• Proactive ownership of client financials, margins, revenue, costs, overheads, ROI and cross-channel attribution
• Accountability for client and team performance, including performance improvement
• Expertise in a chosen specialism and ability to support marketing executives and account directors
• Desirable: ecommerce experience, other digital media channels, Google Data Studio, attribution and Google Tag Manager

Core Competencies

Demonstrates expertise in social media marketing and digital strategy, with a strong focus on client relationship management, campaign analytics, and performance optimization. Proven ability to develop and execute multi-channel social media strategies that align with client goals and drive measurable results.

Highest-signal resume keywords

• Social Media Marketing
• Client Relationship Management
• Campaign Analytics
• Social Media Strategy Development
• Team Leadership

ATS Optimization Keywords

Hard Skills

• Social Media Marketing
• Digital Strategy
• Campaign Data Analysis
• Performance Optimization
• Client Portfolio Management

Soft Skills

• Exceptional Verbal Communication
• Strong Organization
• Attention to Detail
• Self-Motivated
• Collaborative Teamwork

Industry Keywords

• Meta
• TikTok
• LinkedIn
• Pinterest
• Reddit

Tools & Technologies

• Sprout Social
• Hootsuite
• Sprinklr
• Google Analytics
• Google Data Studio