- Lead the PR strategy for Starling's retail banking offering
- Develop and execute strategic communications programmes and compelling PR campaigns
- Generate consumer news and creative reactive media ideas
- Manage the relationship with the consumer PR agency
- Lead press launches for the retail banking division and deliver high-impact coverage
- Secure and manage speaking slots for Bank and Group spokespeople
- Collaborate with product, marketing, communications, and leadership teams on cohesive brand messaging
- Identify industry trends and opportunities to position Starling as a retail banking leader
- Support the leadership team with high-level interviews, speaking engagements, and personal social media content
- Demonstrate the impact of earned media on the Group's reputation
- Occasionally support SME, Engine, and corporate media relations work
Requirements
- At least 10+ years of experience as a PR professional
- In-house or agency experience
- Strong track record of building and maintaining relationships with journalists, including phone outreach
- Experience in financial services, fintech, or another regulated industry, or a strong interest in banking/consumer finance
- Experience managing senior spokespeople, including briefing, preparing, and protecting executives in high-profile or reactive media moments
- Excellent writing skills
- Close attention to detail
- Ability to think quickly and work under pressure
- Ability to plan ahead and improvise when news breaks
- Curiosity and proactivity
- Willingness to challenge and ask questions
- Ability to juggle multiple projects and stakeholders
Core Competencies
Demonstrates extensive experience in leading PR strategies and executing communications programs within the retail banking sector. Proven ability to manage relationships with media, develop compelling campaigns, and support senior spokespeople in high-pressure situations.
Highest-signal resume keywords
- 10+ Years PR Experience
- Financial Services Experience
- Media Relations Management
- Excellent Writing Skills
- Crisis Communication
Soft Skills
- Attention to Detail
- Ability to Work Under Pressure
- Curiosity and Proactivity
- Project Management
Industry Keywords
- Retail Banking
- Consumer Finance
- Fintech
- Strategic Communications
- PR Campaigns
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Senior PR Manager – Retail Banking employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
