Senior Paid Social Manager

• Lead performance media across a portfolio of high-stakes clients, owning strategy, work, and outcomes
• Serve as the senior face of TGI's paid practice for assigned accounts
• Set multi-channel paid strategy, KPIs, and test-and-learn roadmaps
• Lead senior client conversations on performance, planning, and growth
• Bring industry context, platform shifts, and competitor insights to client briefs
• Pressure-test plans against results and adjust quickly
• Mentor and line-manage Paid Managers and Senior Executives
• Review work, set craft standards, and provide structured feedback
• Lead paid strategy contributions to pitches and internal development sessions
• Build career paths and own progression conversations for direct reports
• Set analytics frameworks and turn campaign trends into agency-wide best practice
• Lead performance reviews and run experiments to improve metrics
• Own forecasting and revenue across the portfolio
• Manage budgets, scopes, and financial accuracy
• Manage relationships with CMOs and Marketing Directors
• Partner with creative leads to brief and review paid-first creative
• Champion creative testing for performance gains

Requirements

• 5+ years in performance media
• Sharp portfolio of senior-led campaigns at meaningful scale
• Ability to hold senior client conversations with CMOs and Marketing Directors
• Experience actively coaching and developing paid talent
• Strategic thinking in roadmaps and test plans
• Ability to partner with creative leads and unlock paid-first work
• Forecast ownership, margin awareness, and scope discipline
• Ability to manage performance dips, platform outages, and last-minute pivots
• High standards for naming, structure, quality control, and reporting
• Fluency with Gemini, Claude, Perplexity, and platform-native AI
• Point of view on AI in paid, signal loss, retail media, and emerging platforms
• Kind, low-ego, ambitious, and aligned with The Good Influence's culture

Core Competencies

Demonstrates expertise in leading performance media strategies, managing high-stakes client relationships, and mentoring paid media talent. Proficient in analytics frameworks and campaign optimization to drive measurable outcomes.

Highest-signal resume keywords

• Performance Media Leadership
• Client Relationship Management
• Strategic Thinking
• Analytics Framework Development
• Team Mentorship

ATS Optimization Keywords

Hard Skills

• Performance Media
• Campaign Management
• KPI Setting
• Budget Management
• Forecasting
• Quality Control
• Reporting
• Test-and-Learn Roadmaps
• Creative Testing
• Senior Client Conversations

Soft Skills

• Coaching
• Strategic Thinking
• Collaboration
• Ambition
• Low-Ego Leadership

Industry Keywords

• Paid Media
• Marketing Strategy
• Client Briefs
• Performance Reviews
• Creative Collaboration

Tools & Technologies

• Gemini
• Claude
• Perplexity
• Platform-Native AI