- Lead paid search strategy and execute campaigns across the UK, Germany, the Netherlands, and other markets
- Manage the search budget end-to-end, tracking CAC, LTV, and retention costs to guide investment decisions
- Oversee the third-party agency partner, performance targets, SLAs, best practices, and innovation adoption
- Set keyword strategy, ad copy testing, and audience-targeting approaches
- Oversee Google App Campaigns and Apple Search Ads to drive installs and engagement
- Manage the Google account relationship, including alpha/beta opportunities, escalations, and strategic support
- Own and improve product feeds and backend processes for Google Shopping and Performance Max campaigns
- Turn channel performance and data into insights for paid media roadmap and forecasting using Tableau and in-platform reporting
- Monitor Google best practices, market insights, platform changes, new features, and innovations
- Maintain practical knowledge of AI in search engine marketing, generative AI features, algorithmic updates, and LLM-driven search behaviours
- Mentor junior colleagues, share learnings, and provide constructive feedback on paid search work
- Monitor competitors and protect share of voice, especially during peak trading periods
- Collaborate with brand, international, data, and product stakeholders
Requirements
- Extensive, hands‑on experience managing Google Search, Shopping, and Performance Max campaigns at scale
- Experience with Microsoft Advertising or App Campaigns is a bonus
- Comfortable working with analytics tools, conversion tracking, and Google Merchant Center
- Confidence navigating privacy- and consent-driven changes to measurement
- Data‑driven decision‑making and deriving performance insights
- Comfortable using in‑platform tools and Tableau
- Experience analyzing performance across a custom‑built, proprietary e‑commerce stack (non‑Shopify)
- Proven track record managing third‑party agencies
- Proactive, hands‑on approach and willingness to take initiative
- Structured and organized approach to planning, prioritization, and delivery
- Curiosity and adaptability with new technology, testing, learning, and process optimization
Core Competencies
Demonstrates extensive experience in managing Google Search, Shopping, and Performance Max campaigns, with a strong focus on data‑driven decision‑making and performance insights. Proficient in collaborating with cross‑functional teams and mentoring junior colleagues to enhance paid search strategies.
Highest-signal resume keywords
- Google Search Campaign Management
- Google Shopping Campaign Management
- Performance Max Campaign Management
- Data-Driven Decision-Making
- Third-Party Agency Management
Hard Skills
- Paid Search Strategy
- Keyword Strategy
- Ad Copy Testing
- Audience Targeting
- Conversion Tracking
- Performance Analysis
- E-Commerce Stack Analysis
- Budget Management
- AI in Search Engine Marketing
- Privacy and Consent Navigation
Soft Skills
- Proactive Approach
- Structured Planning
- Organizational Skills
- Curiosity
- Adaptability
Industry Keywords
- CAC
- LTV
- Retention Costs
- SLA
- Market Insights
- Algorithmic Updates
- Generative AI Features
- Performance Roadmap
- Peak Trading Periods
- Innovation Adoption
Tools & Technologies
- Google App Campaigns
- Apple Search Ads
- Google Merchant Center
- Tableau
- In-Platform Reporting
#J-18808-Ljbffr
Senior Paid Search Manager employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
