- Own day-to-day delivery of Paid Media campaigns across Google, LinkedIn, Meta and programmatic DSPs
- Manage campaigns for a portfolio of B2B technology and SaaS clients
- Turn performance data into insights, ROI-focused reporting and testing roadmaps
- Lead channel strategy and course-correct campaigns when needed
- Act as the first escalation point for accounts
- Resolve delivery and platform issues
- Build relationships with clients, internal teams and vendors
- Collaborate with Analytics, Content, SEO and Digital Experience colleagues
- Coach and support Strategists through feedback and mentoring
- Contribute to new business pitches and presentations
- Identify cross-sell and upsell opportunities within the client portfolio
Requirements
- Solid experience in Paid Media, gained agency, consultancy or in-house
- Hands-on management of Search, Social and/or Programmatic platforms
- Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, DV360, The Trade Desk or StackAdapt
- Ability to manage multiple client accounts simultaneously
- Confidence leading client calls and meetings
- Strong analytical skills and experience with Google Analytics, CM360 or Adobe Analytics
- Understanding of the wider B2B digital marketing landscape
- Ideally, experience with B2B technology or SaaS clients
- Proactive and commercially minded approach
- Ability to remain calm under pressure and handle delivery escalations
- Appetite for mentoring junior team members
- High attention to detail across campaign builds, reporting and client deliverables
- Demonstrated hands-on experience with AI tools
- Commitment to ethical and responsible AI use, including transparency, data privacy and trust
Core Competencies
Demonstrates expertise in managing Paid Media campaigns across various platforms, with a strong focus on B2B technology and SaaS clients. Capable of turning performance data into actionable insights and leading client relationships while mentoring junior team members.
Highest-signal resume keywords
- Paid Media Management
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics
Hard Skills
- Search Management
- Social Management
- Programmatic Management
- Analytical Skills
- Campaign Reporting
- Client Account Management
- Performance Data Analysis
- AI Tools Experience
- B2B Digital Marketing
- SaaS Client Experience
Soft Skills
- Client Relationship Building
- Mentoring
- Proactive Approach
- Calm Under Pressure
- Attention to Detail
Industry Keywords
- B2B Technology
- Digital Marketing Landscape
- Ethical AI Use
- Data Privacy
- Transparency
Tools & Technologies
- DV360
- The Trade Desk
- StackAdapt
- CM360
- Adobe Analytics
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Senior Paid Media Strategist employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
