- Own the marketing strategy and campaign calendar across the Retail portfolio
- Translate commercial and revenue objectives into clear, measurable marketing plans
- Partner directly with senior commercial stakeholders across multiple businesses
- Lead the Retail growth and demand generation agenda across pipeline, lead generation and conversion
- Work with specialist central teams across PPC, SEO/GEO and Events
- Develop growth and demand-generation playbooks for adoption across the wider ClearCourse Group
- Partner with Product teams on positioning, messaging, launches and go-to-market strategy
- Manage marketing budgets and prioritise investment across competing brands and opportunities
- Lead and develop two direct reports, setting priorities and aligning activity to the wider strategy
- Report directly to the Marketing Director
Requirements
- Significant B2B SaaS marketing experience is essential
- Strong B2B SaaS marketing experience
- Proven growth and demand generation track record, including pipeline, lead generation and conversion
- Strong product marketing experience covering positioning, messaging and launches
- Excellent commercial awareness and ability to translate business targets into marketing strategy
- Confidence working directly with senior commercial leaders and constructively challenging their thinking where appropriate
- Experience balancing multiple stakeholders, brands or business units simultaneously
- Strong budgeting and prioritisation skills
- Previous line-management experience
- Ability to get up to speed quickly within a fast-moving environment
- Retail technology or Retail SaaS experience particularly attractive
- Experience within a multi-brand organisation or agency environment particularly useful
Core Competencies
Demonstrates expertise in B2B SaaS marketing, with a strong focus on growth and demand generation strategies, product marketing, and effective budget management. Proven ability to collaborate with senior stakeholders and lead teams in a fast-paced retail technology environment.
Highest-signal resume keywords
- B2B SaaS Marketing Experience
- Growth And Demand Generation
- Product Marketing
- Budget Management
- Line Management Experience
ATS Optimization Keywords
Hard Skills
- Marketing Strategy
- Campaign Management
- Lead Generation
- Conversion Optimization
- Positioning
- Messaging
- Go-To-Market Strategy
- Pipeline Management
- Demand Generation Playbooks
- Commercial Awareness
Soft Skills
- Stakeholder Management
- Team Leadership
- Strategic Thinking
- Communication
- Adaptability
Industry Keywords
- Retail Technology
- Multi-Brand Organisation
- Agency Environment
Tools & Technologies
- PPC
- SEO
- GEO
- Marketing Automation Tools
- Analytics Platforms
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Senior Marketing Business Partner – Retail employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
