Senior Manager, Tutor Brand

• Own and evolve the brand narrative for Preply’s tutor community with the Supply Engagement team




• Position Preply as a long-term partner in tutors’ professional growth




• Clarify Preply’s value proposition for tutor personas and maturity stages




• Ensure consistency between tutor promises and experiences




• Develop long-term educational content initiatives, including expert series, learning formats, and video programs




• Build scalable content ecosystems positioning Preply as a leader in online education




• Partner with educators and internal stakeholders to create high-quality educational content




• Identify opportunities to build credibility among educators globally




• Own budgets and vendor relationships, including agencies and tutor ambassadors




• Shape communications about AI’s role in teaching to build tutor confidence




• Define and own tutor-brand success metrics, including trust/NPS, top-tier tutor retention, and content reach and engagement




• Partner with Supply and Tutor Success teams on major narrative moments and strategic initiatives




• Strengthen Preply’s reputation among tutors and in the broader education ecosystem

Requirements

• 10+ years of experience in brand communications aimed at partner marketing in a fast-paced technology environment




• Excellent written and verbal communication skills with a sharp eye for clarity and tone




• Strong strategic storytelling and positioning skills




• Experience building long-term brand initiatives, not just short-term campaigns




• Ability to think in formats and ecosystems such as content channels, series, and education programs




• Deep understanding of community building and professional identity




• Strong cross-functional collaboration skills




• Track record of driving brand impact at scale through influence rather than headcount




• Comfortable owning outcomes without a direct-report team




• Working understanding of LLMs and generative AI for content optimization and scalable content production




• Ability to draft, localize, and personalize content without losing quality or voice

Core Competencies

Demonstrates expertise in brand communications and strategic storytelling, with a focus on building long-term educational content initiatives and community engagement. Proficient in leveraging AI and generative technologies for content optimization while maintaining high-quality standards.

Highest-signal resume keywords

• Brand Communications




• Strategic Storytelling




• Community Building




• Content Optimization




• Cross-Functional Collaboration

Hard Skills

• Content Development




• Brand Positioning




• Educational Content Initiatives




• Metrics Definition




• Content Ecosystem Building

Soft Skills

• Excellent Communication Skills




• Strategic Thinking




• Collaboration Skills




• Influence Without Authority

Industry Keywords

• Online Education




• Tutor Community




• Professional Growth




• Brand Impact




• Trust/NPS

Tools & Technologies

• LLMs




• Generative AI