At a Glance
- Tasks: Lead transformation initiatives to enhance customer experience and campaign effectiveness.
- Company: Dynamic company focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a collaborative team with a focus on innovation and efficiency.
- Why this job: Make a real impact on customer communications and brand strategy.
- Qualifications: Extensive experience in marketing transformation and strong stakeholder management skills.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities Lead transformation initiatives that improve customer experience, campaign effectiveness, speed to market, operational efficiency, and commercial performance across CRM, digital, lifecycle marketing, brand communications, and campaign delivery.
Define and deliver the Mar Comms transformation roadmap aligned to business strategy.
Assess and evolve current operating models, workflows, governance, and capabilities.
Identify opportunities to improve efficiency, effectiveness, and customer outcomes.
Partner with Brand and Marketing leadership to evolve communications and brand strategy.
Drive consistency across brand, CRM, digital, sales, and partner communications.
Redesign end-to-end campaign and communications processes.
Partner with CRM, Digital, Data, and Technology teams to improve marketing capabilities.
Requirements Significant experience in marketing transformation, customer communications, CRM, or marketing operations.
Proven experience leading complex cross-functional programmes to deliver commercial outcomes.
Strong understanding of CRM and lifecycle marketing, digital marketing and customer journeys, brand and communications strategy, campaign operations, martech ecosystems, and operating model transformation.
Strong stakeholder management and influencing skills.
Commercial mindset with strong analytical capability.
Ability to operate strategically while remaining delivery-focused. #J-18808-Ljbffr
