- Own and develop product-led content across the business
- Write and manage short-form and long-form content explaining the platform, supporting go-to-market campaigns, and helping customers understand Sokin
- Collaborate with product marketing, regional marketing, social media, and design teams
- Translate complex FinTech concepts, including payments, APIs, compliance, cross-border flows, FX, wallets, risk, and infrastructure, into clear messaging
- Develop product narratives focused on value, differentiation, and outcomes
- Write copy for product launches, website sections, landing pages, B2B social channels, ads, banners, and in-app messaging
- Create product pages, feature deep dives, whitepapers, reports, explainers, case studies, customer success stories, sales enablement assets, and pitch narratives
- Partner with Product & Engineering, Sales & Partnerships, and Growth & Brand teams
- Support go-to-market motions with messaging frameworks, positioning documents, and campaign narratives
- Maintain consistent brand voice and build modular messaging across regions, products, and use cases
- Refine messaging based on market feedback and performance
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Finance, or a related field
- 6+ years of experience writing product and marketing content in a B2B FinTech environment
- Proven experience creating short-form and long-form content for websites, product launches, campaigns, and sales enablement
- Strong understanding of financial products, payments, APIs, compliance, and digital platforms
- Experience with CMS platforms and content tools, including WordPress, Webflow, and Figma
- Familiarity with SEO and content performance tools, including Google Analytics, Search Console, Ahrefs, and SEMrush
- Excellent writing, editing, and proofreading skills with high attention to detail
- Strong project management and stakeholder communication skills
- Comfortable working in fast-moving product and go-to-market environments
- Right to work in the jurisdiction where the candidate will work
Core Competencies
Demonstrates expertise in creating product-led content and messaging for B2B FinTech, with a strong focus on translating complex financial concepts into clear, engaging narratives. Proficient in collaborating across teams to support go-to-market strategies and enhance customer understanding of financial products.
Highest-signal resume keywords
- B2B FinTech Content Creation
- Financial Products Knowledge
- SEO and Content Performance Tools
- Project Management Skills
- CMS Platforms Experience
ATS Optimization Keywords
Hard Skills
- Content Writing
- Editing
- Proofreading
- Messaging Framework Development
- Product Narrative Creation
- Campaign Support
- Market Feedback Refinement
- Short-Form and Long-Form Content
- Sales Enablement Asset Creation
- Brand Voice Maintenance
Soft Skills
- Attention to Detail
- Stakeholder Communication
- Collaboration
- Adaptability
- Project Management
Industry Keywords
- FinTech
- Payments
- APIs
- Compliance
- Cross-Border Flows
- Digital Platforms
- Risk Management
- Wallets
- Infrastructure
- Go-To-Market Strategies
Tools & Technologies
- WordPress
- Webflow
- Figma
- Google Analytics
- Search Console
- Ahrefs
- SEMrush
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Senior Copywriter employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
