At a Glance
- Tasks: Lead media measurement strategies and drive actionable insights for Unilever Foods.
- Company: Join a global leader in consumer goods with a focus on innovation.
- Benefits: Competitive salary, professional development, and opportunities for growth.
- Other info: Collaborative environment with opportunities to coach and lead teams.
- Why this job: Make a real impact by enhancing brand tracking and media planning.
- Qualifications: 5-10 years of experience in analytics with strong statistical skills.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities
- Play a pivotal role in leading media measurement strategies at Unilever Foods.
- Drive actionable insights for planning.
- Enhance brand tracking and MMM analysis.
- Work with providers and provide recommendations to enhance media offerings.
- Increase internal knowledge of media offerings.
- Foster a culture of confidence in media planning.
- Contribute to a more robust planning process through detailed analysis and recommendations.
- Lead at least one client engagement independently.
- Ensure regular client updates and meetings, stakeholder management, risk and failure analysis of the project, data sources, tracking execution, and success metrics are conducted effectively and efficiently.
- Solve business problems and develop solutions using problem-solving methodologies.
- Recommend design and develop state-of-the-art data-driven analysis using statistical techniques to solve business problems.
- Develop models and recommend insights.
- Form hypotheses and run experiments to gain empirical insights.
- Anticipate business problems and deliver excellent outcomes.
- Actively focus on opportunities to grow the client along with the senior engagement manager.
- Support the sales team for RFPs and regular sales pitches.
- Contribute to firm growth by participating in training sessions.
- Coach and groom the team on analytics techniques, problem-solving, project management, and client relationships.
Requirements
- Minimum 5.6 to 10 years overall experience with 3 to 8 years of hands-on experience in running analytics projects.
- Expert-level proficiency in statistical/ML predictive techniques such as regression.
- Project management, stakeholder management, crisis handling.
- People grooming (good team player and a leader who identifies and creates synergy in a group).
- Knowledge of data conversion strategy.
- Capturing data.
- Creating source-to-target definitions for ETL/data flow process.
- Data quality and database management.
- Good problem solving and insight generation skills.
- Excellent communication skills with technical and non-technical stakeholders.
- B.E/B.Tech/M.Tech in Computer Science or related technical degree OR Equivalent.
We think you need these skills to ace Senior Consultant
Media Measurement Strategies
Brand Tracking
Marketing Mix Modelling (MMM)
Stakeholder Management
Risk Analysis
Data Sources Management
Statistical Techniques
