Senior Art Director – Brand & Campaign

Responsibilities

• Lead the visual direction and execution of integrated 360° campaigns across paid, owned and earned channels.
• Create and inspire industry-leading creative that balances artistry with strategic thinking, leveraging consumer insights, data and performance metrics to inform creative decisions.
• Own the art direction process from concept development through shoot execution, post production and final delivery.
• Lead creative on photography and film shoots, directing models, photographers, stylists, glam teams and production partners to deliver premium luxury content.
• Collaborate with Creative Directors and the Head of Art Direction on hero campaign development while independently leading Always On campaigns and key business initiatives.
• Drive innovation across creative production by integrating Generative AI tools into concept development, visual exploration, mood boarding, storyboarding, creative iteration and content workflows where appropriate.
• Evaluate emerging AI creative technologies and establish best practices that enhance creativity while maintaining Charlotte Tilbury's luxury brand standards.
• Partner closely with Digital, Marketing, PR, Social, CRM, NPD and Retail teams to deliver cohesive brand storytelling across every customer touchpoint.
• Work alongside Copy, Production, Retouching, Colour, Motion Graphics and Video teams to ensure flawless creative execution and exceptional craftsmanship.
• Collaborate with Strategy and Marketing teams to develop insightful creative responses to briefs that align with brand objectives and business goals.
• Partner with Product Development and Pro Artists to ensure deep product understanding informs all creative execution.
• Lead casting direction and ensure talent reflects campaign objectives, brand positioning and inclusive representation.
• Stay ahead of industry trends across beauty, fashion, photography, design, post production and AI-enabled creative production.
• Line manage and mentor a Junior Art Director, providing regular coaching, creative direction, performance management and career development.
• Support resource planning, workload prioritisation and creative quality across the team.
• Partner closely with the Head of Art Direction to evolve creative standards, processes and ways of working across the in-house agency.
• Deliver successful creative solutions and high-quality work consistently, on time and to the highest standard.

Requirements

• Significant experience operating at Senior Art Director level within luxury beauty, fashion or premium lifestyle brands.
• Extensive experience leading high-profile integrated campaigns from concept through execution.
• Exceptional portfolio demonstrating world-class visual storytelling across photography, film, digital and social platforms.
• Strong experience art directing still life and model photography, moving image and video production.
• Deep understanding of luxury brand aesthetics and premium creative execution.
• Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator and In Design, with an exceptional understanding of typography, composition, colour theory, lighting and visual storytelling.
• Strong understanding of video editing, colour grading and post production workflows.
• Excellent understanding of digital-first content creation across paid social, CRM, web, ecommerce and emerging platforms.
• Experience interpreting creative performance data and customer insights to optimise future campaigns.
• Strong understanding of creative production workflows from briefing through delivery across photography, film and digital.
• Demonstrable experience using Generative AI creative tools as part of the creative process.
• Experience incorporating AI into concept development, ideation, mood boards, visual exploration, storyboarding, creative production and workflow optimisation.
• Strong understanding of responsible AI use, copyright considerations, image authenticity and maintaining premium luxury brand standards.
• Passion for emerging creative technologies with the ability to identify opportunities that enhance creativity while preserving craftsmanship and brand integrity.
• Proven experience leading multidisciplinary creative teams and developing junior creatives.
• Exceptional presentation and communication skills with the ability to confidently articulate creative vision to senior stakeholders.
• Strong project management skills with the ability to prioritise multiple fast-paced campaigns.
• Highly collaborative with experience working across Marketing, Digital, PR, Production, Content, Product Development and external creative.
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