- Conduct technical SEO audits covering crawlability, indexation, structured data and site health across search and AI platforms
- Identify internal linking, entity and semantic optimisation opportunities
- Support testing and experimentation to improve visibility across search, LLMs and AI answer engines
- Produce regular search and AI visibility performance reports with insights, trends and recommended actions
- Work with Product & Technology on technical SEO improvements and monitor site performance
- Create entity-led content briefs optimised for search performance, AI citability and audience intent
- Conduct content, topic and competitor audits
- Identify opportunities to improve topical authority, semantic coverage and discoverability
- Use search, AI discovery and audience insight to improve journeys from discovery to registration, newsletter sign-up, subscription and repeat engagement
- Support the Audience Development Lead on owned-channel initiatives
- Monitor Google algorithm updates, AI Overviews, LLMs and emerging best practice
- Champion testing and learning by proposing ideas, experiments and recommendations
- Share insights and performance updates with editorial teams and stakeholders
- Support training and playbooks embedding best practice across the business
Requirements
- Solid hands-on experience in technical SEO and content optimisation
- Ability to identify opportunities and turn insight into action
- Passion for search and AI discovery
- Curiosity to explore new technologies and test emerging techniques
- Proactive, analytical mindset
- Ability to use insight from multiple sources to tell a clear story and make practical recommendations
- Strong Excel proficiency
- Experience with Ahrefs, Screaming Frog, Google Search Console and Google Analytics
- Experience with AI visibility platforms such as Profound, Peec AI or Ahrefs Brand Radar is beneficial
- Willingness to learn and experiment
- Strong communication and stakeholder management skills
- Ability to present findings and collaborate with editorial, product and technology teams
Core Competencies
Demonstrates expertise in technical SEO audits, content optimization, and performance reporting, with a strong focus on search and AI visibility. Proficient in using data-driven insights to enhance user journeys and improve site performance across various platforms.
Highest-signal resume keywords
- Technical SEO
- Content Optimization
- Google Analytics
- Ahrefs
- Stakeholder Management
Hard Skills
- Technical SEO Audits
- Content Audits
- Data Analysis
- Entity Optimization
- Crawlability
- Indexation
- Structured Data
- Performance Reporting
- AI Discovery
- Semantic Coverage
Soft Skills
- Analytical Mindset
- Proactive Approach
- Strong Communication
- Curiosity
- Collaboration
Industry Keywords
- Search Visibility
- AI Platforms
- Audience Development
- Google Algorithm Updates
- Testing and Experimentation
Tools & Technologies
- Ahrefs
- Screaming Frog
- Google Search Console
- Google Analytics
- Profound
- Peec AI
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Search and Discovery Analyst employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
