Product Marketing Manager – Launches & Adoption

• Lead go-to-market strategy and execution for a portfolio of product and feature launches
• Define launch audiences, customer value, messaging, channel strategy, timing and measurement
• Implement and evolve the launch framework across Product and Marketing
• Manage roadmap intake, launch tiering and a single launch calendar
• Develop positioning, messaging and value propositions for complex product capabilities
• Drive awareness and adoption through in-product messaging, email, changelog, website and other channels
• Build and manage an external product changelog
• Partner with Product and Customer Support to maintain and improve the Help Centre
• Create standards, templates and guidance for product marketing communications
• Edit and improve product marketing content in partnership with Product teams
• Define and track launch success metrics across awareness, activation and adoption
• Partner with Revenue Enablement, Customer Success, Product Design and Marketing
• Collaborate with the Senior Product Marketing Manager on Tier 1 launches
• Work with Product Managers across UK and US products
• Build understanding of the product, customers, market and current launch process
• Embed the launch framework and calendar, launch the external changelog and own an initial major product launch
• Refine launch playbooks and templates

Requirements

• 4+ years of experience in B2B SaaS product marketing
• Strong track record of leading product launches end to end
• Ability to understand technical or complex capabilities and create clear, differentiated messaging
• Excellent writing and editing skills
• Ability to manage multiple launches, stakeholders and timelines
• Ability to make recommendations about priorities, timing and messaging and build cross-functional alignment
• Ability to understand how individual releases contribute to a broader product and market narrative
• Customer- and data-led approach, using qualitative and quantitative signals
• Comfortable working at pace while maintaining a high standard of execution
• Confidently uses AI tools thoughtfully in work processes
• Experience collaborating across global teams and markets and across time zones
• Familiarity with product adoption and customer communication tools such as Intercom, Pendo, Appcues, Beamer or similar
• Willingness to follow security policies and handle sensitive data in line with ISO 27001 standards
• Must complete background screening before starting
• Must be authorized to work in the UK or indicate whether sponsorship is required

Core Competencies

Demonstrates expertise in B2B SaaS product marketing, with a strong focus on leading product launches, developing clear messaging, and utilizing data-driven insights to drive customer adoption. Proficient in managing cross-functional collaboration and maintaining high standards of execution across multiple projects.

Highest-signal resume keywords

• B2B SaaS Product Marketing
• Product Launch Management
• Messaging Development
• Customer Communication Tools
• Data-Driven Decision Making

Hard Skills

• Product Launch Strategy
• Messaging and Positioning
• Launch Success Metrics
• Content Editing
• Roadmap Management

Soft Skills

• Cross-Functional Collaboration
• Stakeholder Management
• Time Management
• Adaptability
• Communication Skills

Certifications & Qualifications

• ISO 27001 Compliance

Industry Keywords

• Go-To-Market Strategy
• Product Adoption
• Customer Value Proposition
• Help Centre Management
• Launch Framework

Tools & Technologies

• Intercom
• Pendo
• Appcues
• Beamer
• AI Tools