At a Glance
- Tasks: Craft compelling product narratives and lead exciting go-to-market strategies.
- Company: Join a dynamic team in a fast-paced, innovative environment.
- Benefits: Enjoy a competitive salary, flexible working options, and growth opportunities.
- Other info: Ideal for self-starters who thrive in a collaborative, ever-evolving landscape.
- Why this job: Make a real impact by shaping product messaging and connecting with customers.
- Qualifications: Proven experience in product marketing and strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
Overview
Craft product narrative, positioning, segmentation, and align communication with partner teams. Lead go-to-market planning, coordinating global and regional launches effectively. Develop product positioning, value propositions, narratives, and marketing messages that deeply resonate with the target audience. Take ownership of the entire product marketing lifecycle, including messaging and competitive intelligence for a new product launch. Analyse the market landscape and assess alternative technologies to focus the company's messaging on product differentiation and unique advantages. Understand and articulate industry trends, representing the voice of the customer to shape the product and user experience in collaboration with cross-functional teams. Collaborate with sales, client success, and the research teams to gather customer feedback, incorporate it into product marketing messaging, and provide recommendations to Product teams for enhancements. Work closely with product management, marketing managers, and commercial teams to establish best practices and ensure successful product launches and services. Liaise with the design team to ensure product positioning and value messaging are seamlessly integrated into user interfaces. Supervise and communicate progress on plans, key milestones, roadblocks, and mitigation approaches. Gather regional customer needs and commercial inputs, incorporating design thinking practices to ensure user-centric product development. Measure product marketing effectiveness, providing ongoing transparency through regular reporting and communicating progress aligned with key milestones and goals. Monitor industry trends and competitive shifts, optimizing and adjusting product positioning, marketing messaging, and product investments accordingly. Display flexibility in adapting to changing duties, responsibilities, and product focus areas based on the evolving needs of the company.
Requirements
- Proven experience in Product Marketing
- Data driven and results oriented
- Proven success developing and delivering product positioning, value propositions, and narratives
- Comprehensive understanding of the product development and go-to-market process
- Understanding of the technical aspects of product development
- Developed interpersonal skills with the ability to listen and socialise ideas across functions
- Ability to channel the voice of the customer into practical recommendations
- Ability to learn and adapt quickly to constant change and work effectively in a fast-paced environment
- Ability to translate technical specifications and capabilities into customer and business value statements
- Strong structured problem-solving skills and attention to detail
- Excellent project management, organizational, analytical, and creative thinking skills
- Exceptional written and oral communication skills, good at facilitation of the meetings and discussions, excellent presentation skills
- Self-starter with a problem-solving mindset, the ability to work with minimal supervision, and to direct others’ work
- Experience in the travel industry is a plus
