- Own the division's strategy and commercial performance, with accountability for revenue and gross profit growth
- Develop long-term growth plans across existing exhibitions, new launches, brands and people
- Create the annual business plan and budget using market, customer and competitor analysis
- Make evidence-based investment, evolution, acceleration and discontinuation decisions
- Identify opportunities to grow organically through existing products and new propositions
- Lead identification and development of new exhibition opportunities
- Build commercial cases for new launches, including audience need, competitor position, revenue potential, cost and route to market
- Take new exhibitions from concept to launch, setting milestones, ownership and commercial targets
- Test propositions with customers and market stakeholders and adapt based on evidence
- Establish post-launch growth plans and hold teams accountable
- Lead 5 senior commercial direct reports and create a high-performance sales culture
- Set sales goals and deliver monthly, event and rebooking targets
- Use pipelines, KPIs and trading data to assess performance and improve sales effectiveness
- Coach senior commercial leaders and address underperformance
- Act as a senior figurehead for MA Exhibitions
- Build relationships with customers, associations, partners and key stakeholders
- Ensure exhibitions have clear market positioning, customer propositions and customer-satisfaction improvement plans
Requirements
- 10+ years' experience in the exhibition industry, including senior leadership responsibility
- Proven responsibility for multiple exhibitions or brands and significant commercial or P&L outcomes
- A demonstrable track record of personally launching new exhibitions and taking them from concept to commercial delivery
- Evidence of delivering revenue and gross profit growth across an established portfolio
- Strong experience leading senior sales and commercial people, raising performance and addressing underperformance
- Strong business planning, budgeting, forecasting and KPI management capability
- The gravitas to build and influence senior industry and stakeholder relationships
- Applicants must have the legal right to live and work in the UK
- Applicants must be able to work in the office 3 days per week
Core Competencies
Demonstrates extensive experience in the exhibition industry with a strong focus on strategic planning, revenue growth, and commercial performance. Proven ability to lead teams, launch new exhibitions, and build influential relationships with stakeholders.
Highest-signal resume keywords
- Exhibition Industry Experience
- Revenue Growth Strategy
- Business Planning and Budgeting
- Senior Leadership and Team Development
- Stakeholder Relationship Management
ATS Optimization Keywords
Hard Skills
- Commercial Performance Accountability
- Market Analysis
- KPI Management
- P&L Responsibility
- Exhibition Launch Management
- Sales Goal Setting
- Investment Decision Making
- Growth Plan Development
- Customer Proposition Development
- Performance Improvement
Soft Skills
- Coaching and Mentoring
- High-Performance Culture Building
- Influencing Skills
- Relationship Building
- Adaptability
Industry Keywords
- Exhibitions
- Commercial Strategy
- Market Positioning
- Customer Satisfaction
- Competitor Analysis
- Sales Effectiveness
- Event Management
- Audience Need Assessment
- Growth Opportunities
- Stakeholder Engagement
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Portfolio Director employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
