- Drive Wild's paid media strategy across Meta, TikTok, Google, YouTube and emerging channels across the UK, US, DACH and France
- Own blended CAC, performance ROAS, payback and revenue targets at function level
- Manage relationships with Meta, TikTok and Google platform partners
- Set standards for account structure, testing rigour and platform excellence
- Partner with ecommerce to connect the paid journey end-to-end
- Drive bespoke landing-page roadmap by campaign, market and persona
- Lead the performance creative operating model through the UGC pod
- Integrate media buying and creative into one acquisition engine
- Establish an AI-first operating model across media buying and creative
- Own the roadmap for incrementality testing, attribution and reporting
- Shape long-term acquisition strategy and cross-functional growth initiatives
- Lead and develop media buyers and the UGC pod across four markets
- Grow the next generation of talent
Requirements
- Deep, hands-on expertise across Meta, TikTok and Google
- Experience scaling significant paid media budgets
- Commercial understanding of LTV, retention and unit economics
- Experience leading or working closely with a content or UGC function
- Experience running incrementality testing (geo, in-platform lift or similar)
- AI embedded in media buying and creative operating models
- Experience in fast-growth consumer brands
- Track record of building, developing and retaining high-performing teams
- Excellent people leadership
- Comfortable with pace, ambiguity and shipping before things are perfect
Core Competencies
Demonstrates expertise in driving paid media strategies across multiple platforms, including Meta, TikTok, and Google, while integrating creative and media buying to optimize acquisition efforts. Proven ability to lead high-performing teams and develop long-term growth initiatives in fast-paced environments.
Highest-signal resume keywords
- Paid Media Strategy
- Incrementality Testing
- Performance ROAS
- People Leadership
- AI-First Operating Model
Hard Skills
- Meta Advertising
- TikTok Advertising
- Google Ads
- Performance Marketing
- LTV Analysis
- Retention Strategies
- Unit Economics
- Content Function Collaboration
- Budget Scaling
- Attribution Reporting
Soft Skills
- Excellent Leadership
- Adaptability
- Team Development
- Collaboration
- Problem-Solving
Industry Keywords
- Ecommerce
- Consumer Brands
- UGC
- Cross-Functional Growth
- Media Buying
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Performance Marketing Lead employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
