Paid Media Specialist

• Own the day-to-day management, optimisation and delivery of Paid Search and Paid Social campaigns across multiple global markets, with a focus on Google Ads, Meta and LinkedIn - covering build, optimisation, analysis and scaling to drive high-quality engagements and improve conversions.
• Translate strategy into high-impact execution, partnering closely with the Client Leads to ensure activity aligns with wider brand and performance objectives, and feeding performance insights back into strategic planning.
• Manage the end-to-end Search campaign lifecycle, including campaign builds, keyword and audience setup, QA, tracking implementation, ongoing optimisation, budget pacing management, reporting, and post-campaign reviews.
• Brief and manage workflows, ensuring efficient support across campaign builds, optimisation processes, reporting outputs, and localisation for different markets and languages.
• Analyse performance signals across Paid Media platforms, Google Analytics, Looker Studio and internal datasets, turning insights into actionable recommendations that improve efficiency, engagement and on-site quality.
• Prioritise and manage multiple markets, campaigns and deadlines simultaneously, maintaining strong communication with internal teams and client-side stakeholders.
• Provide input into audience, keyword and campaign optimisation opportunities, ensuring campaigns effectively cover the various stages of the funnel to, ultimately, influence the bottom line.
• Stay up to date with Paid Media platform updates, tools and best practices, proactively sharing learnings and opportunities with the wider team to elevate overall Search performance.

Requirements

• 1–2 years’ experience supporting or managing paid media campaigns, ideally within an agency environment.
• Hands-on experience with Google Ads and Paid Social, with a good understanding of conversion funnels, optimisation tactics, keyword strategy and core performance KPIs.
• Proficient in Excel and comfortable using reporting and analysis tools such as Looker Studio and Google Analytics (GA4).
• Strong analytical skills, with the ability to interpret campaign data and contribute meaningful insights and recommendations.
• A collaborative and proactive mindset, with a willingness to take ownership of tasks, solve problems and support smooth day-to-day delivery.
• Clear communication skills, with confidence in sharing updates, insights and rationale with teammates and internal stakeholders.

Core Competencies

Demonstrates expertise in managing and optimizing Paid Search and Paid Social campaigns, with a strong focus on Google Ads, Meta and LinkedIn. Proficient in data analysis and reporting, translating insights into actionable strategies to enhance campaign performance across multiple global markets.

Highest-signal resume keywords

• Google Ads Management
• Paid Social Campaigns
• Data Analysis and Reporting
• Keyword Strategy
• Conversion Funnel Optimization

Hard Skills

• Campaign Management
• Keyword Setup
• Budget Pacing Management
• Performance Analysis
• Optimisation Tactics

Soft Skills

• Clear Communication
• Collaborative Mindset
• Proactive Problem Solving

Industry Keywords

• Paid Media
• Campaign Lifecycle
• Performance KPIs
• Engagement Metrics

Tools & Technologies

• Google Analytics
• Looker Studio
• Excel