At a Glance
- Tasks: Shape seamless omnichannel strategies and enhance consumer journeys across online and offline.
- Company: Join a leading retail brand focused on innovation and consumer satisfaction.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with a chance to lead innovative projects in a fast-paced environment.
- Why this job: Make a real impact by transforming retail experiences and driving consumer engagement.
- Qualifications: Strong retail management experience with a focus on omnichannel strategies and consumer journeys.
The predicted salary is between 50000 - 65000 £ per year.
Responsibilities
- Shape cross-channel strategy enabling seamless omnichannel consumer journeys online to offline.
- Maintain and implement a cohesive own retail strategy, integrating digital and offline tools.
- Deliver the Own Retail strategy and roadmap, ensuring that these align with the wider global CX strategy.
- Recommend and deploy guidelines for DRBUs/Markets to continuously improve commercial delivery of own retail channels, and support markets with activation.
- Focus on driving consumer satisfaction in-store and ensure feedback is gathered to continuously optimise operations.
- Identify new trends in the markets that will impact consumer and shopper behaviours, and ensure these are deployed within stores.
- Support data capture and loyalty initiatives in stores, working with DBS to review key technology enablers for this.
- Collect, analyse, and leverage data from all touchpoints to enhance consumer experiences and track performance metrics.
- Track Own Retail performance and report regularly on main indicators.
- Accelerate offline-to-online (O2O) capabilities across the organisation and work with the ecommerce team to deliver omnichannel activation, as well as driving traffic/footfall between online and offline channels.
- Stay updated on industry trends and adopt innovative solutions to continuously improve the O2O consumer experience.
Requirements
- Strong experience within retail management, including both online and offline environments.
- Proven experience in developing and implementing omnichannel strategies.
- Demonstrated success in enhancing consumer experiences and managing consumer journeys.
- Proficiency with e-commerce platforms, CRM systems, and other digital tools used in retail.
- Ability to design and implement integrated marketing campaigns across various channels.
- Strong analytical skills.
- Experience with integrating technology solutions to enhance the consumer experience.
- Knowledge of Own Retail management guidelines.
- Commercial foresight and understanding of P&L management.
- Understanding of the role of Own Retail in the wider channel mix.
- Experience in driving pilot programmes and how to incubate Proof of Concepts to rapidly learn.
- Expertise in streamlining processes and workflows for efficient O2O operations.
- Experience working with agencies and briefing and managing them.
- Understanding of shopper behaviours, needs and drivers.
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We think you need these skills to ace Omnichannel Retail Manager
Omnichannel Strategy Development
Retail Management
Consumer Experience Enhancement
E-commerce Platforms Proficiency
CRM Systems Knowledge
Integrated Marketing Campaign Design
Analytical Skills
