At a Glance
- Tasks: Launch and optimise LinkedIn ad campaigns while collaborating with teams to drive results.
- Company: Dynamic B2B tech company focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Fast-paced environment with plenty of room for career advancement.
- Why this job: Join a creative team and make an impact in the fast-paced world of digital marketing.
- Qualifications: Experience with LinkedIn campaigns and a knack for writing engaging ad copy.
The predicted salary is between 30000 - 40000 £ per year.
Responsibilities
- Build, launch and optimise LinkedIn advertising campaigns using Sponsored Content, Lead Gen Forms and account-based targeting.
- Manage campaign budgets, pacing and performance across multiple regions.
- Write and brief engaging B2B ad copy tailored to professional audiences.
- Develop and refine audience strategies using matched audiences, ABM lists and buyer-persona targeting.
- Monitor performance daily, running A/B tests to improve CTR, CPL and lead quality.
- Collaborate with regional marketing, sales and operations teams to align campaigns with pipeline goals.
- Track and report on campaign performance, lead quality and contribution to pipeline.
Requirements
- Hands-on experience running LinkedIn campaigns in a B2B, SaaS or technology environment.
- Strong working knowledge of LinkedIn Campaign Manager, Lead Gen Forms and audience targeting.
- Data-driven mindset with the ability to turn insights into clear optimisation actions.
- Strong understanding of B2B buyer journeys and LinkedIn's role across the funnel.
- Confident writing concise, compelling ad copy for professional audiences.
- Experience supporting lead generation and/or account-based marketing campaigns.
- Comfortable working with performance data (Excel/CRM/marketing automation tools).
We think you need these skills to ace Campaign Executive in Nottingham
LinkedIn Advertising
Sponsored Content
Lead Gen Forms
Account-Based Targeting
Campaign Budget Management
B2B Ad Copywriting
Audience Strategy Development
