Marketing Specialist, German Speaking

Responsibilities

• Manage Hydrafacial social media channels (Instagram, Facebook, Linked In): editorial calendar, community management, UGC, contests, boosted content and lives.
• Generate organic content, liaise with the Influencer agency and Sales Teams.
• Track and measure social media performance.
• Work cross-functionally with Customer Care, Sales, Loyalty, Product, and Quality teams to respond and support all inquiries and questions coming through various social media channels.
• Use excellent customer service and communication skills to support and nurture customers and consumers using our brand voice.
• Actively monitor conversations in the beauty, skincare, and health space, and insert Hydrafacial into the conversation.
• Assist the Marketing team in day-to-day activities such as scheduling influencer and contest winner appointments, creative briefs, and content management.
• Explore tagged content to select shareable content and repost content to Instagram stories daily.
• Use Hootsuite as a key tool in day-to-day social media monitoring, measuring, and listening.
• Build reports and insights to communicate to management.
• Create email journeys for providers, leads and consumers that engage with the audience and continue to optimize open and click-through rates.
• Be the point person for drafting, sending, and reporting on promotional messages, new product announcements, and other communications to customers.
• Control social media expenses according to Marketing Director’s guidance and marketing budget.
• Manage LVBX tool and agency to ensure optimal usage of the tool and drive social media reach.
• Brief and optimise social media and PPC lead generation campaigns in close partnership with the media agency.
• Liaise with the CS team to share Meta leads.
• Own The Drop content management platform and partner with Sales and CS teams to ensure content is up to date and easy to access.
• Manage e-commerce performance, optimize customer journey (cross-selling, UX).
• Create promotions and measure and track performance (KPIs Tracking).
• Support product launches via digital landscape (Web-shop, website and ads).
• Website maintenance, review user experience and pageview metrics to optimize content flow, website updates and resource platform management available to clients.
• Google Analytics analysis and reports.
• Support the Senior Digital Manager merchandising the e-commerce store.
• Support with the tradeshows and congresses as required.
• Other duties as assigned.

Requirements

• Minimum 3-5 years of applicable experience in a social media role with a focus on customer service.
• Social media savviness, experience with all major social platforms including: Instagram, Facebook, Linked In, You Tube, Tik Tok.
• Expertise with website, digital campaigns and Google Analytics.
• Strong understanding of digital environment (B2B- e-commerce) and lead generation.
• Clear communication skills to collaborate effectively with sales, customer care, training/education, product, quality, and creative teams.
• Proactive and timely responses to all incoming messages.
• Some weekend work expected.
• Eye for engaging, shareable content with the ability to think and act quickly.
• Creative and innovative mindset to implement out-of-the-box campaigns.
• Ability to work well in a fast-paced, team-oriented setting that requires a high degree of multi-tasking, teamwork and adaptability.
• Familiarity with marketing computer software and online applications (Mailchimp, Hootsuite, Later, Survey Monkey, Photoshop).
• Excellent knowledge of MS Office and Word Press.
• Fluency in English and German a must.
• ATS Optimization Keywords

Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility.

This unique feature helps candidates tailor their applications more effectively — a feature exclusive to Job Tailor job listings.

• Hard Skills
• Social Media Savviness
• Digital Campaign Management
• Performance Tracking (KPIs)
• Website Maintenance
• Lead Generation Strategies
• Soft Skills
• Clear Communication
• Proactive Problem Solving
• Creative Mindset
• Team Collaboration
• Adaptability
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