Marketing Specialist

Responsibilities

• Develop and execute global marketing campaigns across digital, events, and thought leadership channels, designed to generate qualified leads and support pipeline growth.
• Partner with regional marketing teams to enable account-based marketing strategies, delivering personalised engagement for priority accounts and scalable campaigns for wider segments.
• Create commercially effective content that supports sales conversations, including campaign assets, thought leadership, webinars, and sales enablement materials.
• Work with cross-functional stakeholders including Sales, Product, and regional teams to align messaging and ensure campaigns are relevant and commercially impactful.
• Use performance data and insights to track campaign effectiveness, optimise activity, and improve conversion across the funnel.
• Support go-to-market initiatives for connected solutions, contributing to launch activity and driving adoption through targeted campaigns.
• Contribute to the organisation’s positioning in AI-powered learning by supporting relevant messaging and campaign activity.
• Deliver integrated, multichannel campaigns that maximise reach, engagement, and pipeline contribution.

Qualifications

• Experience in B2B marketing, ideally within education, technology, or enterprise environments.
• Proven ability to deliver campaigns that contribute to pipeline growth, lead generation, and measurable business outcomes.
• Understanding of demand generation principles and exposure to account-based marketing approaches.
• Experience creating content that supports customer engagement and sales enablement.
• Strong collaboration skills, with experience working cross-functionally with sales, marketing, and product teams.
• Ability to use data and insights to measure performance and optimise marketing activity.
• Strong communication and influencing skills, able to align stakeholders and drive shared outcomes.
• Interest in or exposure to AI tools and how they can enhance marketing effectiveness.
• A curious, proactive mindset with the ability to take ownership and work in a fast-paced environment.