Responsibilities
- Own and scale AnyVan’s marketing and growth in France
- Define and execute the French go-to-market strategy
- Work closely with Marketing, Sales, Product, Pricing and Operations
- Own ambitious revenue and growth targets
- Define priority audiences, regions and use cases
- Partner with Product, Pricing and Operations to ensure product-market fit and a compelling localised proposition
- Represent the French customer across the business
- Use customer insight to guide decisions and ensure culturally relevant marketing and product touchpoints
- Coordinate PPC, SEO, CRM, Brand, Paid Social, PR and Influencer channels
- Develop partnerships with marketplaces, retailers, property platforms, banks and media in France
- Work with data science to measure impact and optimise performance
- Make informed decisions in early-stage growth despite imperfect data
- Take full accountability for France’s performance and drive market decisions and outcomes
Requirements
- Strong entrepreneurial mindset
- Proven experience launching and scaling direct-to-consumer tech businesses in France
- Fluent French and fluent English
- Exceptional written and verbal communication skills
- Broad marketing experience with hands‑on ownership of PR and influencer marketing
- SEO and partnerships experience is a plus
- Strong commercial acumen and experience measuring marketing impact on revenue
- Confidence working directly with data
- Excellent project management skills
- Ability to collaborate, influence and gain buy-in across multiple teams and senior stakeholders
- Proactive, hands‑on attitude with strong ownership and accountability
- Curiosity, adaptability and enthusiasm for learning
- At least 3 days per week based in the Hammersmith office
- Strong, demonstrable experience working directly with the French market for visa sponsorship eligibility
Core Competencies
Demonstrates expertise in defining and executing go-to-market strategies for the French market, with a strong focus on driving revenue growth and optimizing marketing performance through data-driven decisions. Proficient in managing cross-functional collaboration and building partnerships to enhance product-market fit.
Highest-signal resume keywords
- Fluent French
- Fluent English
- Direct-To-Consumer Business Experience
- PPC and SEO Coordination
- Project Management Skills
Hard Skills
- Go-To-Market Strategy
- Revenue Growth Target Management
- Customer Insight Analysis
- Marketing Impact Measurement
- Data-Driven Decision Making
Soft Skills
- Exceptional Communication Skills
- Proactive Attitude
- Collaboration and Influence
- Curiosity and Adaptability
- Strong Ownership and Accountability
Industry Keywords
- French Market
- Partnership Development
- Influencer Marketing
- Tech Business Scaling
- Culturally Relevant Marketing
Tools & Technologies
- CRM
- PPC
- SEO
- Brand Management
- Paid Social
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Marketing Lead employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
