- Plan, create and publish content across Instagram, TikTok and Facebook
- Build relationships with creators and partners for UGC and collaborations
- Monitor health, wellness and longevity content trends and act on them quickly
- Handle comments, DMs and everyday community engagement
- Flag recurring questions or friction to the wider team
- Work with the Growth Lead on boosted content, creative performance and organic‑to‑paid insights
- Support TikTok Shop and other organic‑commerce features as they launch
- Track engagement and performance across channels
- Test content formats, hooks and posting cadence
- Report on social contribution to awareness, traffic and conversion
Requirements
- 1-3 years in social or content, ideally at a DTC, subscription or health and wellness brand
- Hands‑on ability to shoot and edit content yourself
- Clear sense of what stops the scroll and ability to explain why
- Comfort moving between platforms with different native tones and formats
- Understanding of how organic and paid social work together
- Fluency with AI tools for scripting, editing, research and ideation
- Strong written voice and comfort handling DMs and comments
- Self‑direction to build a function largely on your own
- Bonus: TikTok Shop experience
- Bonus: genuine interest in health, nutrition or longevity
- Bonus: some paid social exposure
- Bonus: experience with creators or influencer partnerships
- Bonus: comfort on camera
Core Competencies
Demonstrates expertise in content creation and community engagement across social media platforms, with a strong understanding of organic and paid social strategies. Proficient in using AI tools for content development and possesses hands‑on skills in shooting and editing video content.
Highest-signal resume keywords
- Content Creation
- Community Engagement
- Social Media Strategy
- AI Tools Proficiency
- DTC Brand Experience
Hard Skills
- Content Editing
- Video Shooting
- Social Media Monitoring
- Performance Tracking
- Content Testing
Soft Skills
- Strong Written Voice
- Self‑Direction
- Relationship Building
Industry Keywords
- Health and Wellness
- DTC
- Subscription
- User-Generated Content
- Influencer Partnerships
Tools & Technologies
- TikTok
- TikTok Shop
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Social Media & Content Lead in Manchester employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
