• Draft written content for articles, blogs, guides, ebooks, templates, infographics, emails, interactive content, and more
• Assist with social planning and asset creation
• Assist the content marketing manager and marketing team with content calendar contributions and upkeep
• Work closely with Brand, Events, Creative, and Sales teams to support cross-functional campaigns and collateral
• Support wider business ad hoc requests for writing, imagery, video, and presentations
• Maintain content standards, governance, and content maintenance
• Conduct competitor analysis and content research, including AI prompt analysis
• Create compelling content supporting SEO, AEO, GEO, campaign initiatives, inbound and outbound campaigns, and other marketing needs
Requirements
- Demonstrable B2B content marketing experience
- Excellent copywriting skills and a portfolio of written work
- Experience writing and designing for social channels as well as programming content in line with business priorities and marketing objectives
- Proven history of working on multimedia projects and campaigns
- Solid understanding of organic SEO best practices and AEO content structures
- Understanding of standard writing styles, including APA, AP, Chicago, etc.
- Ability to edit and provide feedback to others
- Creative flair and ability to generate and execute inspirational ideas and briefs
- A proactive, highly organised self-starter able to work in a remote-friendly team
- Enthusiasm for content creation and trying new things
- Prolific reader and a person who is curious about content in the world is ideal
Core Competencies
Demonstrates expertise in B2B content marketing, copywriting, and SEO best practices while collaborating effectively with cross-functional teams to create engaging and strategic content across various platforms.
Highest-signal resume keywords
- B2B Content Marketing Experience
- Copywriting Skills
- SEO Best Practices
- Multimedia Project Management
- Content Calendar Management
ATS Optimization Keywords
Hard Skills
- Content Creation
- Competitor Analysis
- Content Research
- AEO Content Structures
- Writing Styles (APA, AP, Chicago)
- Editing and Feedback
- Social Media Content Design
- Campaign Initiatives Support
- Interactive Content Development
- Content Standards Maintenance
Soft Skills
- Creative Flair
- Proactive Self-Starter
- Highly Organised
- Curiosity About Content
- Enthusiasm for Content Creation
Industry Keywords
- Content Marketing
- Inbound Campaigns
- Outbound Campaigns
- Cross-Functional Collaboration
- Content Governance
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Content Marketing Executive in Manchester employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
