Senior UX Designer in London

Responsibilities

• Plan and lead research to understand user needs, behaviours, pain points, and opportunities, using methods such as interviews, observations, journey mapping, and usability testing.
• Translate insights into user flows, wireframes, prototypes, and high-quality design solutions.
• Apply and evolve visual identities when needed.
• Work closely with product managers, engineers, business analysts, and stakeholders to ensure solutions align with user needs, business goals, technical feasibility, and product strategy.
• Design both customer-facing services (for clients and residents) with a high focus on usability and intuitiveness, and internal employee-facing tools (for property managers, accountants, on-site staff) with a strong focus on expert needs and efficiency.
• Develop journey maps, service blueprints, personas, and other artefacts that strengthen understanding of user needs and service opportunities.
• Explore how AI-enabled capabilities can support users in meaningful, trustworthy, and responsible ways, including areas such as search, automation, recommendations, summarisation, or decision support.
• Communicate the rationale behind design decisions and evaluate solutions through qualitative and quantitative methods, including usability testing, feedback, behavioural data, and outcome metrics.
• Create and maintain design libraries, components, and patterns in close collaboration with front-end developers.
• Help define structured design instructions, component rules, accessibility requirements, and interaction principles that support consistent, high-quality implementation by both developers and coding agents.

Requirements

• 5+ years of experience as a UX Designer, Product Designer, or similar role, including work on complex digital products.
• Bachelor’s degree in design, HCI, behavioural science, or a related field.
• Strong proficiency in Figma, prototyping, and design systems, including the ability to translate design intent into clear specifications and reusable implementation guidance for agents.
• Experience working in agile, cross-functional product teams and contributing to design systems across both design and code.
• Strong experience designing for web and mobile, including complex workflows and efficiency-focused tools.
• Solid experience in UX research, service design, and interaction design.
• Experience using AI tools as part of the design process for example in research synthesis, ideation, prototyping, or content and concept exploration.
• Being comfortable with working with both code and Figma to steer design.
• Experience designing for data-rich, workflow-heavy, or operational environments.
• Experience from working with AI-enabled product experiences, such as intelligent search, automation, recommendations, copilots, or decision-support tools.
• Understanding of key design considerations for AI-supported experiences, such as transparency, trust, explainability, error handling, and human oversight.
• Property management and proptech experience is a plus.