- Own development of the LNG go-to-market strategy with a cross-functional team and develop the execution plan.
- Define messaging and positioning for the LNG offering.
- Rebuild LNG commercial collateral, including pitch decks, solution briefs, data sheets, value and pain discovery questions, and outreach emails.
- Define and build the funnel strategy, including prospect beliefs at each stage and content to move prospects between stages.
- Take some responsibility for content creation.
- Serve as the marketing point of contact for the LNG solution.
- Direct marketing execution, surface blockers to the steering committee, and report on metrics and team actions.
- Enable commercial teams to sell the LNG solution, including uncovering value, identifying personas, and determining effective messaging.
- Stay close to the market, update messaging, adjust approaches, and monitor competitive plays.
- Extend across additional solution lines as needed, such as crude, clean product, and LPG.
Requirements
- 5+ years in enterprise B2B product marketing, ideally SaaS.
- AI-forward thinking and preparedness to work with AI; expected to use Claude to a high degree throughout the work.
- Track record of developing and executing a GTM strategy that delivered measurable commercial growth, not just launch activity.
- Ability to pick up a new, complex industry quickly.
- Evidence of having moved across two or more industries or verticals over the career.
- Comfortable owning a revenue and pipeline number.
- Strong collaboration within marketing and across the business.
- Ability to influence stakeholders, peers and senior leadership without relying on direct authority.
- Initiative and comfort owning a segment, building strategies, working with teams, and creating collateral to reach revenue and pipeline goals.
- Experience in energy markets is a plus but not as important as the must-haves.
Core Competencies
Demonstrates expertise in developing and executing go-to-market strategies for LNG and other energy solutions, with a strong focus on content creation, stakeholder influence, and measurable commercial growth. Proficient in leveraging AI tools like Claude to enhance marketing efforts and drive revenue.
Highest-signal resume keywords
- Go-To-Market Strategy Development
- Content Creation
- Stakeholder Influence
- Revenue Ownership
- Cross-Functional Collaboration
Hard Skills
- B2B Product Marketing
- SaaS Marketing
- Commercial Growth Strategy
- Funnel Strategy Development
- Messaging and Positioning
- Collateral Development
- Market Analysis
- AI Utilization
Soft Skills
- Collaboration
- Initiative
- Influencing Skills
Industry Keywords
- Energy Markets
- LNG
- Crude
- Clean Product
- LPG
Tools & Technologies
- Claude
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Senior Solution Product Marketing Manager in London employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
