Senior Manager, Tutor Brand in London

• Own and evolve the brand narrative for Preply’s tutor community with the Supply Engagement team
• Position Preply as a long-term partner in tutors’ professional growth
• Clarify Preply’s value proposition for tutor personas and maturity stages
• Ensure consistency between tutor promises and experiences
• Develop long-term educational content initiatives, including expert series, learning formats, and video programs
• Build scalable content ecosystems positioning Preply as a leader in online education
• Partner with educators and internal stakeholders to create high-quality educational content
• Identify opportunities to build credibility among educators globally
• Own budgets and vendor relationships, including agencies and tutor ambassadors
• Shape communications about AI’s role in teaching to build tutor confidence
• Define and own tutor-brand success metrics, including trust/NPS, top-tier tutor retention, and content reach and engagement
• Partner with Supply and Tutor Success teams on major narrative moments and strategic initiatives
• Strengthen Preply’s reputation among tutors and in the broader education ecosystem

Requirements

• 10+ years of experience in brand communications aimed at partner marketing in a fast-paced technology environment
• Excellent written and verbal communication skills with a sharp eye for clarity and tone
• Strong strategic storytelling and positioning skills
• Experience building long-term brand initiatives, not just short-term campaigns
• Ability to think in formats and ecosystems such as content channels, series, and education programs
• Deep understanding of community building and professional identity
• Strong cross-functional collaboration skills
• Track record of driving brand impact at scale through influence rather than headcount
• Comfortable owning outcomes without a direct-report team
• Working understanding of LLMs and generative AI for content optimization and scalable content production
• Ability to draft, localize, and personalize content without losing quality or voice
• Core Competencies

Demonstrates expertise in brand communications and strategic storytelling, with a focus on building long-term educational content initiatives and community engagement.

Proficient in leveraging AI and generative technologies for content optimization while maintaining high-quality standards.

• Highest-signal resume keywords
• Brand Communications
• Strategic Storytelling
• Community Building
• Content Optimization
• Cross-Functional Collaboration
• Hard Skills
• Content Development
• Brand Positioning
• Educational Content Initiatives
• Metrics Definition
• Content Ecosystem Building
• Soft Skills
• Excellent Communication Skills
• Strategic Thinking
• Collaboration Skills
• Influence Without Authority
• Industry Keywords
• Online Education
• Tutor Community
• Professional Growth
• Brand Impact
• Trust/NPS
• Tools & Technologies
• LLMs
• Generative AI
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