- Create high-performing performance campaigns across Meta, TikTok, and YouTube
- Produce static, video, carousel, and UGC-style assets in varied formats
- Design creative to maximise engagement, conversion, and efficiency
- Develop creative around customer motivations, hooks, and conversion journeys
- Create structured testing plans for messaging, visuals, and calls to action
- Use campaign data to learn, optimise, and improve performance
- Produce persuasive creative compliant with FCA requirements
- Collaborate with Compliance on responsible financial communications
- Produce multiple creative concepts and iterations each month
- Develop scalable production methods using modular design systems and templates
- Use AI tools to increase creative output while maintaining craft standards
- Create TikTok-native content using creator-led storytelling, trends, sound-first experiences, and Spark Ads
- Work with Growth, Product, Brand, Compliance, and Analytics
- Translate business goals into creative strategy
- Challenge weak briefs and influence stakeholders using evidence
- Communicate the strategic thinking behind creative decisions
Requirements
- 5+ years’ experience creating high-performing paid social and YouTube creative across a variety of formats
- Strong understanding of direct response marketing, creative testing, and conversion optimisation
- Experience in financial services or another regulated industry is a plus
- Strong portfolio demonstrating measurable commercial impact
- Experience using AI tools and scalable creative systems to accelerate production
- Excellent communication and stakeholder management skills
- Confidence influencing senior stakeholders across multiple disciplines
Core Competencies
Demonstrates expertise in creating high-performing performance campaigns across Meta, TikTok, and YouTube, with a strong focus on direct response marketing and conversion optimization. Proficient in developing scalable creative systems and using AI tools to enhance production efficiency while ensuring compliance with regulatory standards.
Highest-signal resume keywords
- Paid Social Campaign Creation
- YouTube Creative Development
- Direct Response Marketing
- AI Tools Utilization
- Stakeholder Management
Hard Skills
- Performance Campaigns
- Creative Testing
- Conversion Optimization
- Video Production
- Static Asset Creation
- Carousel Asset Production
- UGC-Style Asset Development
- Modular Design Systems
- Data Analysis
- FCA Compliance
Soft Skills
- Excellent Communication
- Influencing Skills
- Collaboration
- Strategic Thinking
- Stakeholder Engagement
Industry Keywords
- Financial Services
- Regulated Industry
- Responsible Financial Communications
Tools & Technologies
- AI Tools
- Creative Production Systems
- Analytics Platforms
- Social Media Platforms
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Senior Designer, Performance Marketing in London employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
