At a Glance
- Tasks: Lead the vision and growth of innovative courses while managing marketing strategies.
- Company: Join a dynamic startup focused on transforming education through engaging courses.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Make a real impact in education by launching exciting new courses and driving revenue.
- Qualifications: Experience in product marketing and a passion for course development and AI.
The predicted salary is between 45000 - 55000 £ per year.
Own the vision, growth, pricing, and customer appeal of Up World courses.
Manage the existing Marketing Accelerator and Brand Manager Boot Camp.
Create and launch new courses, including a potential AI course planned for early 2027.
Develop focused mini-courses in CRM, paid ads, and social.
Define course ladders, curriculum, sessions, instructors, materials, and accompanying podcast.
Maintain and improve coaching, in-person days, and graduation dinners.
Own the course revenue target, with responsibility for doubling current £100k revenue.
Manage the acquisition funnel, including launch campaigns, leads, paid marketing, landing pages, and follow-up.
Brief freelancers and maintain quality while writing content when needed.
Run enrolment, communications, materials, sessions, in-person days, dinners, and post-course feedback.
Manage and expand the coaching team.
Track course outcomes, including participant promotions and cohort results.
Build automations for reporting, cohort tracking, enrolment sequences, follow-ups, and updates.
Use Claude, HubSpot, Mailchimp, Zapier, and AI to make course delivery scalable.
Report to the Head of Up World.
Requirements
- Experience launching a paid product and selling it from idea to first paying customer.
- Comfortable selling on calls, in launches, or in person.
- Experience marketing products, including writing launch emails and briefing ads.
- Experience running a cohort, programme, season, or event series from start to finish.
- Experience building automations that others rely on.
- Current use of AI to perform parts of the job.
- Comfortable owning revenue or other performance numbers and changing course based on data.
- Comfortable moving quickly with imperfect information.
- Interest in startup marketing and the people doing it.
- Familiarity with Claude, HubSpot, Mailchimp, and Zapier.
- Able to brief designers, copywriters, and paid specialists.
- Able to turn half-formed ideas into plans, timelines, and assessments of viability.
Core Competencies
Demonstrates expertise in course development, marketing strategy, and revenue management, with a strong focus on leveraging AI and automation to enhance course delivery and participant engagement.
Highest-signal resume keywords
- Course Development
- Marketing Strategy
- Revenue Management
- AI Utilization
- Automation Building
ATS Optimization Keywords
Hard Skills
- Course Creation
- Cohort Management
- Paid Product Launching
- Marketing Campaign Execution
- Data-Driven Decision Making
Soft Skills
- Communication
- Leadership
- Problem-Solving
- Adaptability
Industry Keywords
- Startup Marketing
- Customer Acquisition
- Content Briefing
- Performance Tracking
Tools & Technologies
- Claude
- HubSpot
- Mailchimp
- Zapier
Product Marketing Manager in London employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jobtailor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jobtailor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jobtailor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jobtailor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jobtailor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jobtailor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jobtailor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jobtailor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jobtailor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jobtailor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
