At a Glance
- Tasks: Manage social media channels and create engaging content for Hydrafacial.
- Company: Join a dynamic beauty brand focused on innovation and customer engagement.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on teamwork and creativity.
- Why this job: Be part of a creative team making waves in the beauty and skincare industry.
- Qualifications: 3-5 years in social media with strong communication skills and digital expertise.
The predicted salary is between 35000 - 45000 £ per year.
Responsibilities
- Manage Hydrafacial social media channels (Instagram, Facebook, LinkedIn): editorial calendar, community management, UGC, contests, boosted content and lives.
- Generate organic content, liaise with the Influencer agency and Sales Teams.
- Track and measure social media performance.
- Work cross-functionally with Customer Care, Sales, Loyalty, Product, and Quality teams to respond and support all inquiries and questions coming through various social media channels.
- Use excellent customer service and communication skills to support and nurture customers and consumers using our brand voice.
- Actively monitor conversations in the beauty, skincare, and health space, and insert Hydrafacial into the conversation.
- Assist the Marketing team in day-to-day activities such as scheduling influencer and contest winner appointments, creative briefs, and content management.
- Explore tagged content to select shareable content and repost content to Instagram stories daily.
- Use Hootsuite as a key tool in day-to-day social media monitoring, measuring, and listening.
- Build reports and insights to communicate to management.
- Create email journeys for providers, leads and consumers that engage with the audience and continue to optimize open and click-through rates.
- Be the point person for drafting, sending, and reporting on promotional messages, new product announcements, and other communications to customers.
- Control social media expenses according to Marketing Director’s guidance and marketing budget.
- Manage LVBX tool and agency to ensure optimal usage of the tool and drive social media reach.
- Brief and optimise social media and PPC lead generation campaigns in close partnership with the media agency.
- Liaise with the CS team to share Meta leads.
- Own The Drop content management platform and partner with Sales and CS teams to ensure content is up to date and easy to access.
- Manage e-commerce performance, optimize customer journey (cross-selling, UX).
- Create promotions and measure and track performance (KPIs Tracking).
- Support product launches via digital landscape (Web-shop, website and ads).
- Website maintenance, review user experience and pageview metrics to optimize content flow, website updates and resource platform management available to clients.
- Google Analytics analysis and reports.
- Support the Senior Digital Manager merchandising the e-commerce store.
- Support with the tradeshows and congresses as required.
- Other duties as assigned.
Requirements
- Minimum 3-5 years of applicable experience in a social media role with a focus on customer service.
- Social media savviness, experience with all major social platforms including: Instagram, Facebook, LinkedIn, YouTube, TikTok.
- Expertise with website, digital campaigns and Google Analytics.
- Strong understanding of digital environment (B2B- e-commerce) and lead generation.
- Clear communication skills to collaborate effectively with sales, customer care, training/education, product, quality, and creative teams.
- Proactive and timely responses to all incoming messages.
- Some weekend work expected.
- Eye for engaging, shareable content with the ability to think and act quickly.
- Creative and innovative mindset to implement out-of-the-box campaigns.
- Ability to work well in a fast-paced, team-oriented setting that requires a high degree of multi-tasking, teamwork and adaptability.
- Familiarity with marketing computer software and online applications (Mailchimp, Hootsuite, Later, SurveyMonkey, Photoshop).
- Excellent knowledge of MS Office and WordPress.
- Fluency in English and German a must.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist, German Speaking in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jobtailor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jobtailor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jobtailor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jobtailor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Specialist, German Speaking in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jobtailor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jobtailor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jobtailor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jobtailor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jobtailor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jobtailor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
