At a Glance
- Tasks: Help create and execute exciting marketing campaigns to attract new users.
- Company: Join a dynamic team in a fast-paced marketing environment.
- Benefits: Gain valuable experience, develop your skills, and enjoy flexible working options.
- Other info: Perfect opportunity for growth and networking in the marketing field.
- Why this job: Be at the forefront of marketing innovation and make a real impact.
- Qualifications: Strong communication skills and a passion for digital marketing are essential.
The predicted salary is between 25000 - 32000 £ per year.
Responsibilities
- Define and segment target audiences based on roles and engagement behaviours.
- Identify gaps in internal data and propose solutions.
- Develop and execute campaigns to attract new users and expand reach across relevant sectors.
- Build and adapt marketing plans using templates and performance insights.
- Accurately build and proof email campaigns in marketing automation tools (e.g. Pardot), newsletters, social and targeted campaigns.
- Monitor performance metrics and use insights to refine outreach strategies.
- Test and optimise messaging and strategies across a multitude of platforms (e.g. social media, email campaigns) to improve conversion and retention rates.
- Stay informed on industry trends to anticipate shifts in audience expectations and behaviour.
- Identify growth opportunities through a range of marketing activities and cross-promotional initiatives across products pertaining to the wider company portfolio.
- Create and manage email templates using dynamic content, segmentation, and A/B testing.
- Maintain and grow member databases, ensuring data accuracy and compliance.
- Use lead capture tools including forms, gated content, and CTAs and proactively track lead engagement.
- Work closely with sales to share insights and qualifying leads to support conversion efforts.
- Plan and execute paid and organic campaigns across platforms (e.g., LinkedIn), using targeting strategies including matched audiences and lookalike profiles.
- Track lead generation and registrations.
- Maintain and refine platform content.
- Identify and proactively leverage cross-selling opportunities.
- Build and maintain event and course landing pages accurately using CMS tools (e.g., Cvent).
- Provide tailored solutions for different event formats (e.g., multi-stream, gated access).
- Ensure accurate and timely updates across all digital touchpoints.
- Become a subject matter expert in specific course categories or brands.
- Monitor industry trends and competitor activity.
- Identify key faculty members, attendees, and audience segments.
- Attend virtual and in-person events to support operations and marketing.
- Conduct interviews, coordinate content capture, and network with attendees.
Requirements
- Working knowledge of all key Microsoft Office programmes; intermediate level knowledge of Excel and PowerPoint is beneficial.
- Collaborative and adaptable approach to working cross-functionally.
- Strong written and verbal communication skills.
- Good time management skills, ability to manage multiple projects and meet deadlines.
- Analytical mindset with attention to detail.
- Adaptable and agile.
- Experience in eLearning, education, or digital events is a plus.
Hard Skills
- email marketing
- A/B testing
- data analysis
- campaign management
- lead generation
- segmentation
- marketing automation
- content management
- performance metrics
- digital marketing
Soft Skills
- collaboration
- adaptability
- communication
- time management
- analytical mindset
- attention to detail
- project management
- cross-functional teamwork
- problem-solving
- networking
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Assistant in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jobtailor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jobtailor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jobtailor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jobtailor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Assistant in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jobtailor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jobtailor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jobtailor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jobtailor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jobtailor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jobtailor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
