Responsibilities
- Lead the Web & UX, Marketing Automation, Performance Marketing and Digital Marketing teams
- Set priorities, standards and ways of working across digital marketing disciplines
- Partner with the Campaigns team to translate campaign frameworks, journey types and segmentation logic into channel plans
- Lead the AI adoption agenda across journey build, content production, targeting, segmentation and reporting
- Own the digital marketing upskilling programme across UK and offshore resources
- Ensure accurate and timely KPI reporting covering engagement, MQL and pipeline influence
- Feed digital marketing insights back to the Campaign and GTM teams
- Keep Dynamics up to date to close the reporting loop
- Bring separate channel teams together under a single point of accountability
- Lead the brief-to-delivery workflow and shape digital buyer experience, intent, engagement and conversion
Requirements
- Proven experience of a multi-channel digital marketing function
- Experience embedding AI tools
- Track record of managing distributed teams, including offshore resource
- Experience with marketing automation platforms, e.g. equivalent to CIJ
- Experience with CRM-based reporting, e.g. Dynamics
- Strong stakeholder management skills across GTM, sector, service line and regional teams
- Ability to balance strategic channel leadership with hands-on delivery problem solving
- Clear, structured communication skills for translating technical or channel-specific detail to non-specialist audiences
- Collaborative leadership style and ability to build an integrated team culture across UK and offshore locations
Core Competencies
Demonstrates expertise in leading multi-channel digital marketing initiatives, embedding AI tools, and managing distributed teams while ensuring effective KPI reporting and stakeholder engagement. Capable of fostering collaboration and integrating diverse teams to enhance the digital buyer experience.
Highest-signal resume keywords
- Multi-Channel Digital Marketing
- AI Tool Implementation
- Marketing Automation Platforms
- CRM-Based Reporting
- Stakeholder Management
ATS Optimization Keywords
Hard Skills
- Digital Marketing
- KPI Reporting
- Campaign Frameworks
- Segmentation Logic
- Content Production
- Targeting
- Performance Marketing
- Journey Build
- Engagement Metrics
- Conversion Optimization
Soft Skills
- Collaborative Leadership
- Structured Communication
- Problem Solving
- Team Building
- Stakeholder Engagement
Industry Keywords
- Digital Marketing
- Performance Marketing
- Marketing Automation
- Campaign Management
- Customer Journey
Tools & Technologies
- Dynamics
- Marketing Automation Platforms
- CRM Systems
- Digital Marketing Tools
- Performance Analytics
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Head of Digital Marketing in London employer: Jobtailor
As a Client Services Coordinator at our dynamic company, you will thrive in a supportive work culture that prioritises employee growth and development. We offer comprehensive training, opportunities for advancement, and a collaborative environment where your contributions are valued. Located in a vibrant area, our team enjoys a healthy work-life balance and the chance to engage with diverse clients, making every day rewarding and meaningful.
