At a Glance
- Tasks: Lead and scale a high-performing SEO team while driving impactful strategies.
- Company: Join a leading enterprise focused on innovative digital marketing solutions.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with a focus on cutting-edge AI-driven search features.
- Why this job: Shape the future of SEO and make a significant impact on business outcomes.
- Qualifications: 10+ years in SEO with proven leadership and strategic execution experience.
The predicted salary is between 80000 - 120000 £ per year.
Responsibilities
- Lead, coach, and scale a high-performing team of SEO/AEO associates responsible for day-to-day execution.
- Set priorities and oversee delivery of SEO/AEO initiatives across on-page, technical, and off-page workstreams in partnership with Global Marketing and key stakeholders.
- Influence product, IT, and content roadmaps to prioritise SEO/AEO impact and drive enterprise adoption.
- Develop and deliver executive-level presentations on performance, insights, and strategic direction while translating complex concepts into clear recommendations.
- Define and lead Gartner’s SEO/AEO strategy aligned to business priorities.
- Lead the adoption and scaling of AEO best practices and frameworks.
- Identify and prioritise opportunities to increase search visibility, traffic quality, and conversion efficiency.
- Own SEO measurement strategy, including reporting, dashboards, performance tracking, technology stack and adoption of new tools or automations.
- Partner with analytics to ensure data accuracy, integrity, and scalability of measurement and translate data into actionable insights.
- Establish measurement frameworks for SEO and AEO, including emerging AI visibility metrics and deliver regular reporting on performance.
Requirements
- 10+ years of SEO experience, with ownership of strategy, execution, and performance in enterprise environments.
- 5+ years of experience leading and developing high-performing SEO or digital marketing teams.
- Proven success driving measurable organic growth tied to business outcomes (e.g., traffic, conversion, pipeline, revenue).
- Deep expertise in technical SEO, search algorithms, and modern SERP and AI-driven search features.
- Experience with AEO/GEO concepts, including optimising for AI-generated answers, conversational search, and entity-based discovery.
- Advanced analytical capabilities, with experience building measurement frameworks and delivering executive-level insights.
- Proficiency with SEO and analytics platforms (e.g., BrightEdge, Ahrefs, STAT, Google Search Console, GA4).
- Familiarity with HTML/CSS and technical SEO fundamentals, including site architecture and structured data.
- Strong leadership, communication, and influencing skills, with the ability to drive alignment across senior stakeholders.
We think you need these skills to ace Director, SEO in London
SEO Strategy Development
Team Leadership
On-page SEO
Technical SEO
Off-page SEO
AEO Best Practices
Data Analysis
