At a Glance
- Tasks: Lead influencer marketing strategies across Europe for iconic brands.
- Company: Join Coca-Cola, a global leader in brand innovation.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Other info: Collaborative culture with a focus on creativity and strategic thinking.
- Why this job: Shape the future of influencer marketing and make a real impact.
- Qualifications: 8-12 years in digital marketing with strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
The Director of Influencer Marketing – Europe is responsible for developing and co-leading the orchestration and delivery of influencer and social advocacy strategies across The Coca-Cola Company's brand portfolio in Europe. This role plays a critical part in advancing our regional social transformation ensuring influencer and social marketing programs are culturally relevant, performance-driven, and integrated across paid, owned, and earned ecosystems.
Establish a vision, with the ability to work hands-on with markets and agencies to execute — balancing strategic leadership with operational rigor to deliver measurable impact at scale. Co-lead Influencer & Social Strategy Delivery while translating high-level strategic direction into clear regional roadmaps, frameworks, and playbooks that enable strong local execution. Partner with media, platform, and agency stakeholders to optimize influencer and social investment and accelerate performance. Orchestrate and oversee regional influencer and social execution across markets, ensuring excellence, consistency, brand safety, and compliance.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred.
- 8-12+ years of experience in social media, influencer marketing, digital or integrated marketing roles.
- Strong experience leading multi-market influencer and social programs, either in FMCG, consumer brands, or agency environments.
- Deep understanding of social platforms, creator ecosystems, content strategy, and performance measurement.
- Proven ability to lead agencies, and influence cross-functionally within matrixed organizations.
- Data-driven mindset with strong strategic thinking and cultural curiosity.
- Excellent communication, collaboration, and stakeholder management skills.
