At a Glance
- Tasks: Lead digital platforms and optimise marketing systems for maximum impact.
- Company: Join a forward-thinking company focused on innovation and growth.
- Benefits: Enjoy competitive pay, flexible working, and opportunities for professional development.
- Other info: Dynamic role with opportunities to grow and collaborate across teams.
- Why this job: Make a real difference in digital marketing while using the latest tech tools.
- Qualifications: Experience in B2B digital marketing technology and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
Responsibilities
Act as the technical owner for digital platforms and marketing systems, defining standards and best practice.
Manage and optimise Hanson Wade Group websites, domains, and digital platforms including Event Engine (Word Press), Google Marketing Suite, and Events case.
Own SEO strategy, discoverability and performance optimisation.
Use data and insights to improve website UX, accessibility, and conversion performance.
Implement, administer and enhance marketing systems and integrations (Google Marketing Suite, automation tools, Salesforce).
Lead system integrations, API connections, data mapping, process design, business rules, and system testing.
Identify and implement AI-powered tools and capabilities (e. g. content generation, analytics, automation) to improve marketing performance and customer experience.
Ensure digital channels meet GDPR and PCIDSS compliance standards.
Analyse and report on marketing performance data, customer behaviour, and digital engagement using Google Analytics and Power BI.
Provide actionable recommendations to improve traffic, lead generation, and digital experience.
Support the Insight team with preparation and presentation of key KPIs and marketing performance metrics.
Help business users in evaluating digital processes, identifying improvements, and optimising workflows.
Train and support Marketing and Sales teams on digital platforms and best practices.
Partner with Customer Delivery teams to develop customer feedback systems and improve customer data insight.
Qualifications
Demonstrable, hands-on experience in B2B digital marketing technology, with a strong focus on backend systems.
Experience with Google Marketing Platform (GA4, Google Ads, GTM etc.).
Strong proficiency in HTML, CSS, responsive design, accessibility, UX, and SEO.
Experience managing Word Press sites.
Understanding of customer journeys, user stories, user testing, and CRM systems.
Excellent analytical skills and confidence interpreting and presenting data-driven insights.
Knowledge of WCAG accessibility guidelines and strong overall IT literacy.
Understanding of email automation, lead nurturing, and content integration best practices.
Excellent verbal and written communication skills.
Ability to manage multiple projects and work cross-functionally without losing sight of core objectives.
Experience supporting the scaling of marketing technology within a B2B environment (desirable). #J-18808-Ljbffr
