B2B Sales Lead in London

Responsibilities

• Build a targeted prospect list of companies across Birmingham and Manchester, covering SMB businesses, hub offices of London-HQ firms, and premium health check buyers.
• Run outreach and activation, focusing on conversion to booking sales while validating key hypotheses that will inform broader B2B proposition.
• Convert at least 2-4 employer deals, with a healthy pipeline of late-stage deals.
• Initiate conversations with key benefit platforms and assess the commercial case for integration.
• Deliver a clear hypothesis readout at Week 8: which employer segments respond, which channels work, whether price holds, and what non-price levers close deals.
• Scale the programme into London, applying learnings from Birmingham and Manchester to a larger and more competitive market.
• Own a growing pipeline of employer accounts and deepen relationships with early clients to secure renewals and case studies.
• Build and refine the B2B city activation playbook - the repeatable framework Neko will use to launch B2B in every new market.
• Work with marketing and product to develop the employer proposition: pricing, packaging, add-ons, and the operational mechanics of group bookings.
• Partner with the City Marketing Leads to coordinate B2B events and activations that drive awareness, education and conversion with B2B clients (and serve B2C objectives).

Requirements

• 10+ years of B2B sales or business development experience, with a track record of closing deals and building pipelines from scratch.
• Experience selling into HR, People, or C-suite decision-makers at SMB and enterprise companies - ideally across professional services, tech, or finance.
• Comfortable running a full sales cycle independently: prospecting, outreach, discovery, proposal, and close.
• Existing network in the Birmingham and/or Manchester business community is a strong advantage.
• Commercially sharp - you understand unit economics, can defend pricing, and know when (and when not) to negotiate.
• Organised and data-driven, with the ability to track a pipeline, report on performance, and draw clear learnings from early experiments.
• Comfortable working in an early-stage environment where the playbook does not yet exist - you will be writing it.
• A genuine interest in preventive health and employee wellness; able to speak credibly about the value of proactive health investment to business leaders.