At a Glance
- Tasks: Support and scale Paid Media campaigns across multiple international markets.
- Company: Dynamic digital marketing agency focused on innovative advertising solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with exciting projects and career advancement opportunities.
- Why this job: Join a creative team and make an impact in the fast-paced world of digital advertising.
- Qualifications: Experience in Paid Media and strong analytical skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
- Overview
- Support the scaling of Paid Media activity across UK, DE, FR, NL, ES, IT and future markets
- Improve campaign execution speed, testing velocity, and optimisation quality
- Strengthen creative testing workflows and audience usage across campaigns
- Contribute towards reducing CPL while maintaining or improving lead quality
- Strengthen tracking reliability and campaign data accuracy
- Support the expansion of You Tube, Demand Gen, Display, and broader Paid Media initiatives
- Build, launch, and monitor campaigns across You Tube, Demand Gen, Display, PMax, and broader Paid Media channels
- Ensure campaigns are correctly structured across targeting, audiences, creatives, budgets, and placements
- Maintain high standards of campaign QA and execution accuracy
- Support pacing, optimisation, and testing workflows
- Assist with creative briefing, asset management, localisation, and creative QA
- Support testing of hooks, messaging, formats, audiences, and creative concepts
- Help identify winning creatives and audience strategies and scale learnings across markets
- Support first-party audience usage and targeting opportunities
- Monitor campaign performance and identify trends or issues
- Support reporting and insight generation across Paid Media channels
- Analyse performance data to identify optimisation opportunities
- Contribute to testing roadmaps and experimentation plans
- Validate tracking, conversion actions, tags, and attribution setup
- Troubleshoot tracking issues and escalate where needed
- Support campaign data integrity across platforms and reporting systems
- Support localisation and expansion workflows across markets
- Assist with uploads, campaign changes, QA processes, and operational tasks
- Ensure consistency and accuracy across campaign structures and naming conventions
- Support wider Paid Media and Growth initiatives
- Assist with market launches and scaling strategies
- Support growth initiatives across You Tube, Demand Gen, Display, and emerging paid channels
Requirements
- Experience in Paid Media, digital advertising, or performance marketing
- Strong analytical mindset with the ability to interpret performance data
- Understanding of creative testing, audience targeting, and campaign optimisation principles
- Attention to detail, especially in campaign setup and QA
- Familiarity with Google Ads, You Tube, Demand Gen, Display, or similar advertising platforms
- Experience working with creatives (video/static) and providing feedback
- Ability to manage multiple tasks and prioritise effectively
- Strong communication and collaboration skills
- Paid Search / SEM experience (Nice to Have)
- Experience working across multiple international markets (Nice to Have)
- Familiarity with GA4, GTM, or tracking/tagging platforms (Nice to Have)
- Understanding of attribution and data pipelines (Nice to Have)
- Familiarity with AI tools and automation workflows (Nice to Have)
- Experience with video-first or creative-led advertising strategies (Nice to Have)
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We think you need these skills to ace Paid Media Executive in Leeds
Paid Media
Digital Advertising
Performance Marketing
Analytical Skills
Campaign Optimisation
Creative Testing
Audience Targeting
