Integrated Planning Director in Leeds

• Lead the development and delivery of integrated media planning across offline and digital channels
• Translate client business and communications objectives into evidence-led, costed and executable media plans
• Define audiences, channel roles, investment, phasing, activation requirements and measurement
• Own planning quality across Ponderosa Media and lead senior planning relationships with priority clients
• Conduct audience, market and competitive analysis using TGI, Ad Intel and other relevant sources
• Lead television and other offline media planning, buying input and implementation oversight
• Integrate paid search, paid social, programmatic and other digital channels into total media plans
• Define measurement approaches, hypotheses, success measures, testing requirements and learning priorities
• Manage plans, bookings, forecasts, reconciliations and commercial records using planning and buying systems
• Present integrated media recommendations and advise clients on priorities, trade-offs, risks and expected outcomes
• Contribute to forecasting, investment planning, client retention, organic growth, pitches and proposals
• Define and embed integrated planning templates, briefing standards, review points, handovers and quality assurance
• Coach planners and client teams in audience analysis, channel planning and measurement
• Use AI and automation responsibly to improve research, analysis, planning consistency and workflow efficiency
• Build scalable planning and effectiveness capabilities across Ponderosa Media and Audience Collective

Requirements

• Significant agency-side media planning experience, including recent hands-on responsibility for integrated plans
• Strong experience planning across both offline and digital media channels
• Practical experience planning and buying television and other relevant offline media
• Proven ability to define audiences, channel roles, budget allocation, phasing and expected outcomes
• Hands-on experience using TGI and Ad Intel, or directly comparable audience and competitive intelligence platforms
• Experience using Mediaocean and Profitability 2, or directly comparable planning, buying and commercial systems
• Credible knowledge of paid search, paid social, programmatic, ad technology, tracking and platform attribution
• Experience defining measurement approaches across brand and performance activity
• Understanding of attribution limitations, incrementality, test design and contribution analysis
• Experience recognising when econometrics, marketing mix modelling or specialist analytical support is required
• Demonstrable responsibility for analysis, plan construction, buying input, planning documentation and quality assurance
• Experience leading senior client planning relationships and presenting significant investment recommendations
• Strong commercial judgement, forecasting ability and budget management skills
• Experience coordinating work across strategy, planning, buying, activation, finance, measurement and client service
• Experience contributing to pitches, proposals, client retention and organic growth
• Experience improving planning processes, templates, standards or team capability
• Ability to interpret complex evidence and make direct, commercially relevant recommendations
• Strong written, verbal and presentation skills
• Ability to remain close to practical planning and client outputs while providing senior leadership
• Nice to have: hands-on experience of geographic testing, incrementality studies or brand lift research
• Nice to have: experience briefing econometric, marketing mix modelling or attribution specialists
• Nice to have: experience operating within a group or network model involving specialist agencies and shared resources
• Nice to have: experience developing planning, insight or effectiveness services into repeatable propositions
• Nice to have: experience using AI-supported research, analysis or workflow tools
• Nice to have: experience coaching planners and multidisciplinary client teams
• Nice to have: experience leading complex integrated pitches

Core Competencies

Demonstrates expertise in integrated media planning across offline and digital channels, with a strong focus on audience analysis, budget allocation, and measurement approaches. Proven ability to lead client relationships and improve planning processes while utilizing advanced tools and methodologies.

Highest-signal resume keywords

• Integrated Media Planning
• Audience Analysis
• TGI and Ad Intel Proficiency
• Mediaocean and Profitability 2 Experience
• Commercial Judgement and Budget Management

Hard Skills

• Media Planning
• Audience Definition
• Budget Allocation
• Measurement Approaches
• Television Media Buying
• Programmatic Advertising
• Paid Search
• Paid Social
• Incrementality Studies
• Econometrics

Soft Skills

• Strong Written Communication
• Presentation Skills
• Client Relationship Management
• Coaching and Mentoring

Industry Keywords

• Integrated Media Plans
• Commercial Records
• Forecasting
• Client Retention
• Organic Growth
• Pitches and Proposals
• Quality Assurance
• Planning Templates

Tools & Technologies

• TGI
• Ad Intel
• Mediaocean
• Profitability 2
• AI-supported Research Tools