Horticultural Content Creator

Responsibilities

• Produce two to three pieces of horticultural content per week across print, digital and off‑platform channels — practical guides, seasonal advice, plant profiles, how‑tos and news‑led pieces — adapting tone, depth and format for audiences from the seasoned exhibitor to the first‑time windowsill grower.
• Contribute longer‑form magazine features under the editor's direction, reflecting the depth the GW print audience expects.
• Produce strong written assets to accompany video output — web articles, summaries and guides — supporting the brand's multiplatform model.
• Plan, script and present horticultural video for You Tube and social, bringing practical authority and a warm, credible on‑camera presence.
• Mine Gardeners' World's extensive content archive for fresh, engaging video formats.
• Plan written and video output together so the two reinforce each other rather than duplicate effort.
• Contribute to the Gardeners' World podcast, particularly future team‑based formats, and help develop stories, guests and themes that work across podcast and print in collaboration with the podcast editor.
• Work closely with the editorial team to plan and deliver content against seasonal and strategic priorities, and help develop new formats that resonate with both established and newer audiences.
• Represent the Gardeners' World voice consistently across all output, in line with editorial guidelines and brand values.

Requirements

• Horticultural training to Level 3 or equivalent (e. g. RHS Level 3, a relevant degree or demonstrably equivalent practical qualification).
• Extensive practical gardening experience — the kind immediately evident in the specificity of the work.
• Strong, versatile writing skills, with a portfolio showing confident writing for both print and digital, produced consistently and at volume without sacrificing craft.
• A natural editorial thinker who understands the difference between a magazine feature, a web guide and a social caption, and adapts voice accordingly.
• Confidence on camera, or clear evidence of growing into it — comfortable presenting, being coached and developing a presenter voice.
• A collaborative team player, generous with their knowledge and as happy supporting a colleague's piece as leading their own, across both formats.
• The ability to manage multiple deadlines and output streams at once, working independently and within a close‑knit team.
• An open, enthusiastic approach to new tools and ways of working, including the growing role of AI in editorial production.

Desirable

• Experience in an editorial environment — print, digital or broadcast.
• Familiarity with SEO and writing for web audiences.
• Experience of video, social or podcast content creation, and comfort behind a microphone.
• An existing social or You Tube presence with a gardening audience.
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