At a Glance
- Tasks: Lead and innovate our social media strategy across all platforms to engage and grow our community.
- Company: Join a dynamic brand focused on women's strength training and empowerment.
- Benefits: Competitive salary, flexible working options, and opportunities for personal growth.
- Other info: Collaborate with a talented team and make a real impact in the fitness industry.
- Why this job: Shape the future of social media in fitness and connect with a passionate community.
- Qualifications: 5+ years in social media leadership, strong analytical and creative skills required.
The predicted salary is between 60000 - 80000 £ per year.
Overview
Define and own the long-term social media strategy across all platforms.
Establish clear platform roles, growth priorities and audience objectives.
Build quarterly plans aligned to brand and commercial goals.
Identify emerging platforms and expansion opportunities.
Ensure social strategy evolves in response to cultural shifts and platform developments.
Help shape how Oner shows up culturally across social platforms.
Translate brand strategy into compelling social narratives and ongoing storytelling.
Identify opportunities to lead conversations within women’s strength training and performance culture.
Work closely with Brand and Creative teams to build social-first brand moments and community-led storytelling.
Own social performance measurement across growth, engagement and commercial contribution.
Work closely with the Social Media Analyst to translate data into actionable strategic decisions.
Identify which formats, campaigns and drops drive measurable revenue impact.
Develop structured reporting frameworks for Directors, highlighting performance trends and growth opportunities.
Set and own KPIs for follower growth, engagement rate, and audience health.
Partner closely with marketing channels to align organic and paid amplification strategies.
Work in close partnership with the Head of Creative to ensure strategy and creative execution remain aligned.
Establish clear frameworks for social governance, escalation and decision-making.
Requirements
- Proven experience (5+ years) in leading social media for a brand with a strong community focus, preferably in activewear, fitness, or lifestyle industries.
- Deep understanding of social media platforms, trends, and best practices.
- Creative and strategic mindset, with a passion for storytelling and community engagement.
- Strong leadership skills, with experience managing and mentoring a high-performing team.
- Analytical mindset, comfortable with data, insights, and performance-driven decision-making.
- Exceptional communication skills, both written and verbal.
- Passion for fitness, strength training, and women’s empowerment is a plus.
- Experience with influencer marketing, user-generated content, and brand collaborations.
- #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Media
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jobtailor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jobtailor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jobtailor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jobtailor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Social Media
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jobtailor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jobtailor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jobtailor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jobtailor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jobtailor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jobtailor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
