At a Glance
- Tasks: Lead innovative marketing strategies for fitness and social impact initiatives.
- Company: Dynamic organisation focused on fitness and community engagement.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a collaborative team dedicated to social responsibility and fitness.
- Why this job: Make a real difference while driving impactful marketing campaigns.
- Qualifications: Extensive marketing experience with a focus on performance and data-driven results.
The predicted salary is between 60000 - 60000 £ per year.
Responsibilities
- Own and deliver the integrated marketing plan across Fitness and Social Responsibility, aligning all channels to commercial and charitable priorities
- Turn trading goals into clear, actionable marketing plans—managing budgets, channel mix, dependencies and priorities
- Lead a virtual team and agency partners to deliver joined-up campaigns and always-on activity from brief to evaluation
- Be accountable for marketing’s contribution to key trading metrics, including joiners, revenue, bookings and retention
- Own performance reporting and narrative, using data and test-and-learn approaches to continuously improve outcomes
- Partner with senior stakeholders to align priorities while embedding effective planning, governance and scalable processes
Requirements
- Significant senior marketing experience within a performance- or trading-led environment, spanning acquisition and retention
- Deep understanding of the full marketing mix, with experience building integrated plans across Paid Media, CRM, PR, Content, Digital and Creative
- Strong commercial acumen, with the ability to translate trading priorities into marketing activity that drives measurable outcomes
- Highly data-literate, able to interrogate performance, identify what matters and draw clear, actionable conclusions
- Confident communicator, creating clear, insight-led updates and recommendations for executive audiences
- Delivery-focused, with a disciplined approach to planning, governance and driving outcomes over activity
- ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility.
This unique feature helps candidates tailor their applications more effectively — a feature exclusive to Job Tailor job listings.
- Hard Skills
- Integrated marketing plan
- Performance reporting
- Data analysis
- Marketing mix
- Paid Media
- CRM
- PR
- Content
- Digital
- Creative
- Soft Skills
- Commercial acumen
- Confident communicator
- Delivery-focused
- Planning
- Governance
- Leadership
- Collaboration
- Stakeholder management
- Data literacy
- Actionable conclusions
- #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing – Fitness, Social Impact
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jobtailor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jobtailor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jobtailor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jobtailor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing – Fitness, Social Impact
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jobtailor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jobtailor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jobtailor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jobtailor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jobtailor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jobtailor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
