At a Glance
- Tasks: Lead global CRM programmes and ensure effective execution across all markets.
- Company: Join a dynamic company focused on innovative CRM solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and innovation.
- Why this job: Make a real impact by driving CRM excellence and operational transformation.
- Qualifications: Extensive CRM operations experience and strong project management skills required.
The predicted salary is between 70000 - 90000 £ per year.
Responsibilities Lead the global CRM roadmap and operating model, ensuring the effective planning, prioritisation and execution of CRM programmes across all markets.
Own CRM delivery governance, ensuring all activity is managed through structured processes, clear accountability and agreed service levels.
Establish and maintain operational frameworks that support efficient campaign execution, automation delivery and lifecycle programme management.
Drive operational excellence across campaign delivery, lifecycle programmes, automation and personalisation initiatives through continuous improvement across CRM processes.
Identify opportunities to improve efficiency, scalability and execution quality.
Ensure CRM activity is delivered consistently across regions while supporting local market requirements.
Lead the end-to-end operational execution of CRM programmes across multiple regions, clients and business units.
Partner with Data, Product, Technology, Commercial and Client teams to ensure seamless CRM execution.
Create a scalable global CRM operating model, including optimal CRM attribution models and new channel launch strategies.
Ensure consistent execution standards across all markets.
Act as the senior escalation point for CRM delivery, operational risk and programme governance.
Act as the global subject matter expert for Braze, ensuring effective use of platform capabilities.
Ensure the underlying CRM infrastructure supports scalable automation, advanced segmentation and real-time personalisation.
Monitor and evaluate the performance of CRM initiatives globally, identifying opportunities for continuous optimisation and improvement.
Act as a key strategic partner to Proposition, Product, Data, Technology and Regional teams, ensuring strong alignment on CRM initiatives.
Requirements Extensive experience leading CRM operations, programme management and delivery functions within complex, fast-paced environments.
Deep understanding of CRM platforms, including Braze, and the operational frameworks required to support scalable CRM delivery.
Strong project and programme management expertise, with experience establishing governance frameworks, managing cross-functional dependencies and stakeholders, mitigating risks and delivering large-scale transformation initiatives.
Experience applying recognised project and programme management methodologies, such as Agile, Scrum, PRINCE2, PMP and MSP, to deliver complex, cross-functional initiatives at scale.
Experience managing global teams and complex multi-market delivery environments.
Proven track record of process optimisation, operational transformation and continuous improvement.
Strong analytical and commercial mindset with experience using data to drive decision-making and performance optimisation.
Excellent leadership, communication and influencing skills, with the ability to align stakeholders and drive execution across multiple functions. #J-18808-Ljbffr
