At a Glance
- Tasks: Lead innovative demand generation strategies and optimise inbound marketing for growth.
- Company: Join a cutting-edge AI-focused company transforming the marketing landscape.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Other info: Dynamic team environment with a focus on innovation and career advancement.
- Why this job: Shape the future of marketing with AI-driven strategies and make a real impact.
- Qualifications: Proven B2B demand generation experience and strong collaboration skills.
The predicted salary is between 80000 - 100000 £ per year.
Full-funnel demand generation strategy covering awareness, consideration, conversion, and expansion — with a pipeline contribution number to match net new and account expansion motions, including ABM strategy across Tier 1 and Tier 2 accounts, intent-driven cross-sell plays, and alignment with Sales and Customer Success on expansion pipeline.
Inbound motion design and optimisation: the conversion architecture that turns demand into pipeline — landing pages, CTAs, form strategy, demo request flow, and the feedback loop between inbound signal quality and channel investment decisions.
Content strategy aligned to buyer problems and funnel stage — not product announcements — with nurture tracks that are solutions-first and persona-specific.
Paid and performance channel strategy — including paid search, paid social, and SEO — as an integral part of the demand motion, justified by pipeline contribution rather than traffic or impressions.
Organic and SEO growth: keyword strategy, content-to-search alignment, and AI search visibility (GEO/AIO) — ensuring Vortexa’s content is crawlable, rankable, and present in LLM-driven discovery.
The marketing technology stack — assessing, evolving, and owning the tool architecture needed to run a modern demand operation, with a bias toward AI-driven workflows, automation, and API-based activation over manual execution.
This role sits inside Marketing but operates as part of a broader GTM system. The two most critical working relationships outside the marketing team are:
- Marketing Operations Lead — Shared accountability for campaign tracking, attribution logic, marketing automation governance, and the reporting infrastructure that connects marketing activity to revenue.
- RevOps — Alignment on funnel definitions, lead routing, CRM data quality, and cross-GTM reporting consistency.
Demand generation metrics are only credible if Sales, Marketing, and RevOps are measuring the same motion from the same data.
Requirements
- Proven B2B demand generation experience in a high-growth SaaS or data/analytics business with a complex, high-ACV product.
- A track record of rebuilding demand generation culture and measurement — not just managing it.
- Full-funnel fluency: paid, content, ABM, nurture, marketing ops, and the frameworks that tie them to revenue.
- Experience owning pipeline across both net new and expansion motions.
- Experience working alongside an enterprise sales motion — multi-stakeholder buying cycles, long deal timelines, and the demand generation strategies that support them.
- A track record of optimising inbound conversion — improving the quality and velocity of the path from first intent signal to sales-qualified conversation.
- Fluency in marketing automation — Marketo is the current platform — and a clear strategic and operational understanding of how inbound and outbound motions work together.
- Familiarity with AI search optimisation (GEO/AIO) and how B2B content strategy is shifting in response to LLM-driven discovery.
- An AI-first mindset with specific, hands-on experience building automated and AI-powered marketing workflows.
- A genuine interest in building AI-powered marketing workflows — as an active collaborator.
- A forward-looking view on how marketing teams are evolving: comfortable leading through influence and specialist resource rather than headcount.
- A principled view on marketing technology — platform-agnostic, focused on what a modern stack needs to do and how to evaluate it as the landscape evolves.
- Commercial credibility: comfortable owning a number and presenting alongside quota carriers in a revenue review.
Hard Skills
- B2B demand generation
- Full-funnel marketing
- Account-based marketing (ABM)
- Inbound conversion optimisation
- Marketing automation
- AI search optimisation
- Pipeline management
- Content strategy
- SEO
- Data analytics
Soft Skills
- Collaboration
- Influence
- Leadership
- Strategic thinking
- Problem-solving
- Communication
- Adaptability
- Creativity
- Analytical mindset
- Commercial credibility
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation – AI
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jobtailor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jobtailor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jobtailor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jobtailor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Demand Generation – AI
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jobtailor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jobtailor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jobtailor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jobtailor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jobtailor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jobtailor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
